What Do Brands Want? Social Sit-down and Influencer Secrets with a 13-Year Pro | The Social Circle | Ep 16

This week, we’re sitting down with a creator who’s been in the social media world for over 13 years—and she’s spilling everything brands don’t tell you; Courtney Canfield.

From freelancing in college to building a viral pet account and managing 150+ brand deals, she's seen all sides of influencer marketing.

We talk about:

• Red flags on influencer platforms (and which ones to avoid)

• Why UGC is the easiest entry point for paid brand work

• Building content that connects and converts

• Staying true to your voice vs. chasing trends

• Why even seasoned pros struggle with growth in 2025

• How to actually test and tweak your content with intention

🎁 BONUS: Get 30% off her best-selling guides; The 82 Influencer Platforms Directory + AI for Contracts, using code SOCIALCIRCLE30

Tools & Resources:• Influencer Platform Guide• AI for Contracts

Follow Courtney on IG

Repurpose.io – Automate your content distribution

Welcome to The Social Circle!

The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.

Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.

From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.

💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: https://www.skool.com/thesocialcircle-vip/about

🎙 New episodes every week! Subscribe now: https://www.youtube.com/@Thesocialcirclevip

Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w 

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683

 

Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle 

iHeartRadio: https://iheart.com/podcast/268858070/

JENNIFER OFFICIAL LINKS:

YouTube: https://www.youtube.com/@jenniferradolak 

Instagram: https://www.instagram.com/jen_radolak/  

TikTok: https://www.tiktok.com/@jenniferradolak 

Facebook: https://www.facebook.com/Hellothere85 

CANDACE OFFICIAL LINKS:

YouTube: https://www.youtube.com/@justtheblendedwells 

Instagram: https://www.instagram.com/justtheblendedwells/

TikTok: https://www.tiktok.com/@justaflchick

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