Welcome to a special edition of The Social Complex Podcast! In this inaugural "Headlines" episode, host Hillary teams up with Digital HQ’s President and Chief Communications Officer Jacqueline Keidel Martinez, for a fresh monthly series. Together, they dive into trending topics in marketing, communications, and brand strategy, offering insights on how these areas intertwine and amplify for business success. Tune in for real talk on how to bring these disciplines together without ego, while elevating the way we work. Whether you're a marketing maven or a communications pro, this episode offers a modern perspective on how working together delivers stronger results.
Headlines discussed in todays episode:
RTO Mandates:
- https://www.usatoday.com/money/blueprint/business/hr-payroll/remote-work-statistics/
- https://fortune.com/2024/09/24/amazon-employee-survey-rto-5-day-mandate-andy-jassy/
Executive Visibility:
To connect with Jacqueline, click here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Takeaways
- The return to office mandates are becoming a widespread trend among companies.
- Many employees hired remotely are now facing pressure to return to the office.
- Data shows that a significant percentage of workers are more productive at home.
- Companies can save millions by allowing remote work.
- Return to office mandates may disproportionately affect women in the workforce.
- Executive visibility is becoming increasingly important for brand trust.
- Personal connections with company leaders enhance consumer loyalty.
- The future of work will likely involve more flexible and hybrid arrangements.
- Investing in employee visibility can improve recruitment efforts.
- The conversation around workplace flexibility is ongoing and evolving.
Chapters
- 00:00 Introduction to the Social Complex Podcast
- 01:27 The Intersection of Marketing and Communications
- 02:20 Return to Office Mandates: A New Trend
- 10:32 The Future of Work: Remote vs. In-Office
- 15:12 The Impact of Return to Office on Women
- 25:32 The Shift from Brands to Individuals on LinkedIn
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