The Social Light
Around the world people are looking to their devices and social media for entertainment. With this, social media influencers have become beyond prevalent. Lyndsay, the host, sits down and talks to main influencers from all platforms and genres to discuss their experiences in the industry and where they hope to see it grow.
Episodes
February 22, 2023 • 26 mins
What better to talk about than something that has been on Lyndsay's mind this week: consistency. Every social media guru says consistency is everything, but is it? Lyndsay dives into her thoughts on whether posting on a regular schedule and sticking to your branding is a good idea or not.Lyndsay's Instagram: https://www.instagram.com/lyndsayemily_/
Mark as Played
February 14, 2023 • 30 mins
August 2022 Lyndsay became a talent manager and over the past few months she has learned a lot. She shares her non-traditional journey to building her own agency and becoming a CEO as well as spilling some tea on the influencer marketing industry.If you are a creator considering finding management or you currently have some but are unsure, this episode is for you!Lyndsay's Instagram: https://www.instagram.com/lyndsayemily_/
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February 6, 2023 • 18 mins
Lyndsay launches season 5 with an all new, first ever, solo episode!After deleting TikTok, and all other entertainment apps, Lyndsay re-discovered podcasts. Today, she breaks down why she thinks podcasts should become the #1 source of entertainment in 2023.Lyndsay's Instagram: https://www.instagram.com/lyndsayemily_/
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September 14, 2022 • 40 mins
Lyndsay sits down and chats with Daphne who has become known on TikTok for sharing calming, beautiful art tutorials. While balancing artistic creativity and her TikTok community Daphne shares insights on her journey on social media, her process in creating content and art, the truth / secret "benefit" to hate comments and her future goals! Daphne’s TikTok: https://www.tiktok.com/@msfrizzleartDaphne’s Instagram: https://www.instagra...
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June 8, 2022 • 35 mins
Lyndsay chats with Niki who has become known for sharing posing and modelling tips on TikTok. While being a photographer, influencer, model and running a studio (all at the age of 19) Niki shares insights on networking in Los Angeles, marketing strategies on TikTok, using Instagram to show personality over portfolio and how to gain TikTok success as a freelancer.Niki's TikTok: https://www.tiktok.com/@nikiivictoria?Niki's Instagram:...
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June 1, 2022 • 63 mins
Lyndsay sits down and chats with Felecia who is known for her "social studies class" on TikTok. On the platform, Felecia dives into psychology and touches on her experiences as a software engineer. During the episode they chat about social constructionism, a “retire as you go” plan, the realities of standard TikTok advice, how to talk to the camera, de-coding the TikTok algorithm and so much more!Felecia's TikTok: https://www.tikto...
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May 25, 2022 • 30 mins
Lyndsay and Erin McGoff sit down and chat about how to show up and provide value to your audience on TikTok. Erin is an award-winning documentary filmmaker, director, and editor who also has gained popularity on TikTok. The girls chat about the standard "day in the life" of a freelancer, the immense research that goes into Erin's videos, the idea of being a personality or an educator as an influencer, how to fill the viewer's "void...
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May 18, 2022 • 32 mins
To launch season 4, Lyndsay chats with Maddy MacRae about working with companies as an influencer and how you as a creator can impress them. Maddy is known for her sketch comedies on TikTok....most notably her "stomach" series. The girls chat about what inspired Maddy to download TikTok, the long process of conceptualizing, filming and editing content, the FULL process of working with brands as an influencer and so much more! Maddy...
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October 17, 2021 • 46 mins
In this episode, Lyndsay chats with Breannah Yeh or better known on TikTok and Instagram as Yeh Slacks. Lyndsay and Yeh chat about the slack line community, how Yeh got started on the line, quitting her day job for full time content creation, Cardi B posting about her content and so much more!Yeh's TikTok: https://www.tiktok.com/@yehslacks?Yeh's Instagram: https://www.instagram.com/yehslacks/Lyndsay's Instagram: https://www.instag...
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October 3, 2021 • 29 mins
In this episode, Lyndsay and Carter sit down and chat about Carter's experience on TikTok. Carter is well known for his upbeat energy, abundance of squishmallows and his love for Halloween! Lyndsay and Carter chat about how he plans his content, how he got started on TikTok, working with brands, his followers' burning questions and more!Carter's TikTok: https://www.tiktok.com/@cringecarter?lang=enCarter's Instagram: https://www.i...
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September 19, 2021 • 34 mins
This week, Lyndsay and Cooper chat all things creative videography. Cooper has quickly become a well respected creative videographer is Los Angeles among TikTok and content creators. He is also branching out to work for luxury brands! Lyndsay and Cooper chat about how he got started in videography, factors the affect pricing creative projects, the biggest mistakes beginner videographers/photographers make, tips for aspiring creativ...
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September 5, 2021 • 30 mins
This week, Lyndsay sits down with Mike Panero. He has gained lots of success on TikTok for his goofy ADHD based videos. Mike and Lyndsay chat about how they met, how Mike got started on TikTok, the spontaneity of his content, the potential for YouTube content, the community/family in LA with influencers, and potential merch!! Mike's TikTok: https://www.tiktok.com/@mikepanero?Mike's Instagram: https://www.instagram.com/mikepanero/Ly...
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August 22, 2021 • 26 mins
This week, Lyndsay sits down with Maihua Lee who has gained a large following on TikTok for their POV style videos. In addition to their amazing TikTok content, they are also an up and coming actor! Maihua and Lyndsay chat about how they got started on TikTok, the process of becoming a skilled actor, their views on live streaming in public, how Maihua defines their success, moving to LA and so much more! Maihua's TikTok: https://ww...
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August 8, 2021 • 28 mins
In this episode, Lyndsay chats with Jordan who is a well-known . Jordan and Lyndsay chat about how she got started on TikTok, Jordan's routine for posting content, tips for filming authentic lip syncing videos, how to find good sounds on TikTok, being a dancer vs dancing on TikTok, her advice for growing on TikTok, future goals and so much more!Jordan's TikTok: https://www.tiktok.com/@jordan.natae?Jordan's Instagram: https://www.in...
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July 25, 2021 • 48 mins
On this week's episode, Lyndsay chats with Ilyssa, or better known on YouTube as Illymations. Ilyssa creates animated videos on YouTube which recall both fun and challenging stories. Ilyssa and Lyndsay talk about how she approaches heavy topics on YouTube, her process in creating content from getting the idea to publishing the final film, her experience going to VidCon as a small vs large creator, creators Ilyssa admires, working w...
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July 11, 2021 • 63 mins
On this week's episode of The Social Light Lyndsay chats with Liv who is well known on TikTok for her Christian content. She also has many other series like Cool Math Facts with Liv and Songs That Cured My Depression. Lyndsay and Liv talk about how Liv got started on TikTok, her secret to success, building a connection with her audience, the process of making bible story content, how she developed her unique video style, their theo...
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June 27, 2021 • 24 mins
To kick off season 3, Lyndsay chats with Tayler, a popular TikToker known for sharing story times and supporting mental wellbeing and LGBTQ rights. Tayler and Lyndsay talk about how Tayler got started on TikTok, her coming out story, the importance of enjoying content creation, being vulnerable online, making connections with other creators, plans for 1 million followers and so much more! Tayler's TikTok: https://www.tiktok.com/@d...
Mark as Played
May 23, 2021 • 49 mins
On this episode, Lyndsay chats with Canon, popular TikToker known for jumping on the counter to make an iced coffee and rant. Canon and Lyndsay talk about his content, the best place to find toilet paper in the pandemic (you know, small talk), what inspired him to jump on the counter to begin with, making live streams entertaining as a small creator, the benefits of living in LA, collaborating with other creators, working with St...
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May 16, 2021 • 29 mins
This week, Lyndsay sits down with Nate. He is known on TikTok for his Disney and fitness themed videos and his Disney inspired thirst traps! Nate and Lyndsay chat about how his content has developed over time, how long it takes to film and edit TikToks, the possibilities in building communities as an influencer, collaborating with other creators, making social media social and his tips for growth! Nate's TikTok: https://www.tiktok....
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May 9, 2021 • 23 mins
In this episode, Lyndsay chats with Kateryna. She has gained followers on TikTok for her American vs Russian comedy content and fun dance videos! Kateryna and Lyndsay talk about musically vs TikTok, how her content developed, the best ways for followers to support creators, recognizing your followers, collaborating with other creators and more!Kateryna's TikTok: https://www.tiktok.com/@katteryynaKateryna's Instagram: https://www....
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