5 Marketing Red Flags Travel Advisors Should Never Ignore

✈️ Episode Summary:

In this episode of Social Takeoff, Kelli dives into the top 5 red flags she’s seeing in the travel advisor marketing world—and what to do instead if you want your content to convert, build trust, and grow your business.

These aren’t just industry rants. Kelli brings real solutions to the table—like what to do when you’re tempted to copy-paste content, how to stay connected without being glued to your phone, and why showing up as yourself is your greatest marketing advantage.

You’ll also hear updates on what’s happening at Wanderlust Campus, including exciting things in the works with our partner network, Marketing Mondays, and what to expect at this year’s Wander Beyond conference!

🚩 In This Episode, We Cover:

• [00:00] Intro & life update (surviving Maymageddon 😅)

• [02:00] What’s new: Bliss to Abundance weekly podcast + Marketing Mondays

• [04:00] Why this episode matters: red flags popping up all over your feed

• [05:00] Red Flag #1: Copy/paste content is "good enough"

• [08:30] What to do instead: personalizing content with AI and brand voice

• [10:55] Red Flag #2: Set it and forget it strategy

• [13:00] Showing up beyond the content calendar

• [15:30] Red Flag #3: Original content is optional

• [17:45] Why your unique voice must be part of your strategy

• [21:00] Real example: The Disney Dream overboard story + your perspective

• [22:40] Red Flag #4: You’re not part of your marketing

• [24:00] People buy you—not your supplier’s graphics

• [26:30] Red Flag #5: Focusing on trends over trust

• [28:15] Why visibility without clarity doesn’t convert

• [29:45] Final thoughts + what’s next for July and beyond

[31:00] 💥 Homework: Show up as you in your marketing once a week

📌 Episode Homework:

Yep, there’s always homework with Kelli 😉
✅ Your challenge: Show up once a week as yourself in your marketing.
That could be a story, a live, a voice memo, or a behind-the-scenes photo—whatever feels authentic to you.

🔗 Resources & Mentions:

• 🎧 Bliss to Abundance Podcast

• 💻 Free Wanderlust Campus Account – Includes global calendar + mini courses

• 📸 Abby Grace Photography – Wander Beyond photographer

• 🌴 Wander Beyond Retreat Info – Don’t miss this if you’re an alum or experienced agent

🎉 Connect with Kelli:

• Instagram: @kellihayessmith

• Join the conversation in our Wanderlust Campus Community

Enjoyed this episode?
Leave a review, share with your team, or tag us in your stories—we love seeing how you take off with your marketing. 🚀