Instagram Growth for Travel Agents: Strategies for Engaging Passive Lurkers

In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates.

Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging.

She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences.

Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement. Takeaways:

• January felt like the longest month ever, but we made it!
• Instagram's new Reels cover update enhances user engagement, making it easier to capture attention.
• A staggering 58% of Instagram users never post content, indicating a shift towards passive consumption.
• 94% of interactions on Instagram are passive, reinforcing the importance of content that speaks to lurkers.
• Just because engagement seems low, doesn't mean your content isn't resonating.
• Stopping the scroll is crucial to grab attention in a saturated feed.
• Behind-the-scenes content has a unique appeal and is widely appreciated by passive viewers.
• Crafting your content through the lens of storytelling will build stronger emotional connections with your audience.
• Use soft calls to action (CTAs) to gently encourage interaction without feeling too sales-driven.
• Consistency is key—posting regularly helps set audience

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