In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients.
She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility.
Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness.
She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business.
What You’ll Learn in This Episode:
- Why the awareness phase is critical to your business growth
- How to leverage social media for visibility without relying solely on it
- Tips for creating engaging content to attract attention
- The role of SEO and search sites like Google and YouTube in lead generation
- How networking groups can lead to faster client conversions
- The power of in-person events for building trust and credibility
- Why referrals and repeat clients are essential for long-term success
- How to identify and market effectively to your ideal client
Links & Resources Mentioned in This Episode:
- 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
- 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
- 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
- ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
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