Episode Summary:
In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success.
Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience.
Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients.
What You’ll Learn in This Episode:
- The difference between tactics and strategy for travel agents
- Why chasing viral trends can hurt long-term growth
- How to focus on your target audience, not just views
- The hidden dangers of vanity metrics
- Why selling services, not just destinations, is key
- The power of authenticity in content creation
- How to avoid cookie-cutter content and stand out
- Tips for evaluating your social media follows for better inspiration
Links & Resources Mentioned in This Episode:
- 💡 Explore the Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
- 🌟 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
- 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
- ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!