Why Travel Agents' Social Media Content Gets Overlooked (And How to Fix It)

Episode Summary:

In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked.

She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers.

Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you’re a travel agent or a small business owner, this episode offers practical tips to level up your social media game.

What You’ll Learn in This Episode:

• How to stay consistent through engagement fluctuations.
• Why narrowing your focus and being specific resonates more with audiences.
• The power of authentic, imperfect content in building trust.
• How to connect with your ideal client by speaking their language.
• Avoiding common pitfalls like cookie-cutter posts and shop talk.
• Why your social media should reflect your expertise and provide value.

Takeaways:

• Engagement dips happen—don’t let them discourage you.
• Broad, generic content can cause you to be overlooked.
• Specificity and authenticity are key to social media success.
• Speak in relatable terms, avoiding industry-specific jargon.
• Focus on serving your audience with valuable, relevant content.

Memorable Sound Bites:

• "Engagement isn’t personal—it’s just data to tweak your strategy."
• "Your ideal client doesn’t want perfection; they want connection."
• "Cookie-cutter content is the fastest way to blend in, not stand out."
• "Speak your client’s language; not your industry’s."

Resources & Links:

• 🌐 Explore more resources and tools: www.wanderlustcampus.com
• 📸 Follow Kelli for daily tips and insights: www.instagram.com/kellihayessmith
• ✨ Join our free Wanderlust Campus account for resources: https://wanderlust-ceo.com/
• 🚀 Level up with our Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership