The Socialize Podcast

In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.

Plus, don’t miss her hilarious (and pain...

This week Helen breaks down why video formatting is essential for engagement across platforms like TikTok, Instagram, and YouTube. She walks through editing basics in CapCut, sharing how to fix common issues like black bars, wrong aspect ratios, and poor layout.

✂️ Key Takeaways:

• Set your aspect ratio first! Use the correct format (like vertical for TikTok/IG Reels) to avoid black bars.
• CapCut Tips: How the first clip...

🎉 Highlights from This Episode:

This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media.

LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTjeQV7qW/

📰 Big News:

New Sponsor: Morning Brew!
A full-circle moment for Hel...

Maximizing Music on Social Media:

Why Use Music on Social Media?

• Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.
• Trending music doesn’t guarantee followers, but it improves your chances of being discovered.
• Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.

How to Use Music E...

Introduction: "Socialize Strategy"
• Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb.
• Main Topic: Understanding the balance between using trends and creating original content.
 
Section 1: Understanding Social Media Trends
• Defining Trends: What are social media trends and why should you care?
• Two Types of Trends:

1. Audi...

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team.

 
Clarify Your Goals
Determine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your con...

Podcast Notes: Simplifying Content Creation & Managing Social Media

Helen production background video HERE!

The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.
Content Creation vs. TV Production: Content creation for social media isn't all that different from TV p...

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges.

• The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.
• Clogged comment feeds: With viral videos, it becomes impossible to keep up with comments. The f...

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all.

Here’s what you’ll learn in this episode:

• Myth Busting: Having a large following doesn’t automatic...

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events:

Recap of Last Week's Episode
Helen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more ...

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. 

Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receivin...

Today is our weekly trends and content ideas episode.

Before diving into trends, a few thoughts and observations from the past week.

Topic 1: Algorithm Mistakes

Misleading Advice on Following Niche Accounts

• Many people advise following accounts in your niche to grow your audience.
• This advice can be misleading and counterproductive.
• Following similar creators may lead to constant comparison, stifling creativity.
• Risk of uni...

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.

🎭 Casting Director Donald Case’s Session

• Discussed shifts in commercial and video content casting
• Compared the use of actors vs. real people in production
• Shared advice for pursuing on-camera opportunities
• Members enjoyed the ins...

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. 
Here is the overview:

- Doug's Winter Party Aftermath
- Duolingo OWL Stunt
- Socialize Studio Member’s Viral Moment

Camera Angles & Their Impact

• Discussed in a recent video, sparking a mix of reactions.
• Breakdown of what different camera angles communicate subliminally.
• Advertisers and filmmakers are inte...

Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.

Key Takeaways:

1. Embracing Spontaneity in Content Creation

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend

-              A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.

-              A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.

-              Now, people across the world claim they’re "going to Doug’s party...

Today's podcast is all about the different ways to elevate your content with editing know-how! 

Episode Highlights:

Behind-the-Scenes of Mobile Podcasting

·       Helen shares her travel-friendly podcast setup

·       Why she uses a handheld mic instead of her usual setup

·       Tips for getting the best audio quality on the go

Elevating Your Social Media Content

·       Recap of Helen’s presentation at an outdoor furnitur...

Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! 

Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply to the newsletter or leave a comment to RSVP! 

Social Media Reflections:

...

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore.

What You’ll Learn:
✅ The mindset shift needed to become a natural vlogger
✅ Strategies to remind yourself to film throughout the day
✅ Why short, engaging clips are more effective than long ...