What if the future of luxury isn't just about performance, but about power—clean, renewable, solar-powered power? In this episode of The Solar Coaster, I sit down with Ray Wolmers—Real Estate Broker at eXp Realty and Luxury Automotive Consultant at Velocity Honolulu—who sits at the fascinating intersection of high-performance luxury cars meeting the EV and hybrid market. Ray reveals how the luxury automotive industry's shift toward electrification started with Lamborghini's Scion hybrid around 2020, Ferrari's brand-new fully electric announcement, and why the Porsche Taycan changed everything for EV skeptics. We dive into the initial pushback against electric supercars, whether fake engine sounds belong in Ferraris, and the convenience factor driving wealthy buyers toward EVs—especially in Hawaii where solar, short drives, and year-round sun make electric vehicles ideal. Ray shares his experience with solar at home, batteries, and power purchase agreements with HECO, plus insights on charging infrastructure, the end of federal EV tax credits for luxury vehicles, and why Tesla is becoming the new standard for EV charging. From $3.8 million Lamborghini Scion hybrids to the future of hydrogen vehicles and electrified highway systems, this conversation explores where luxury, performance, and clean energy converge. Whether you're a solar professional curious about EV adoption trends, a luxury car enthusiast exploring electrification, or someone passionate about the intersection of renewable energy and high-performance lifestyle, Ray's unique perspective offers fascinating insights into this evolving space.
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Website: www.aloharey.com
Instagram: @Rey_Wolmers
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📚 About Host Anna Covert:
Anna Covert is the author of The Solar Coaster book and host of The Solar Coaster Podcast. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. She's also the author of The Covert Code – Mastering the Art of Digital Marketing. Through The Solar Coaster, Anna brings her expertise in storytelling and strategy to illuminate the human stories behind the solar industry's biggest challenges and victories.
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