What if the secret to explosive client retention in solar wasn't another sales tactic—but a living, breathing gift? In this episode of The Solar Coaster, I sit down with Lawrence Hanley, Founder & CEO of Desk Plants, who's revolutionizing how solar companies show appreciation to their clients. Discover why a batch of cookies gets forgotten but a plant creates lasting connection, how high-perceived value gifts drive referrals and repeat business, and why being "rooted in appreciation" isn't just clever wordplay—it's a proven growth strategy for solar installers and home service businesses. Learn how Lawrence helps solar companies stand out in competitive markets by transforming customer appreciation from transactional gesture to memorable experience. Whether you're a solar installer, developer, or salesperson looking to boost referrals and retention, this conversation will change how you think about client relationships and the power of thoughtful gifting in the solar industry.
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📚 About Host Anna Covert:
Anna Covert is the author of The Solar Coaster book and host of The Solar Coaster Podcast. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. She's also the author of The Covert Code – Mastering the Art of Digital Marketing. Through The Solar Coaster, Anna brings her expertise in storytelling and strategy to illuminate the human stories behind the solar industry's biggest challenges and victories.
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https://annacovert.com/
https://reactium.io/
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KEYWORDS: solar podcast, client retention, solar marketing, customer appreciation, Desk Plants, Lawrence Hanley, solar referrals, client gifts, solar business growth, customer loyalty
#SolarPodcast #SolarCoaster #ClientRetention #SolarMarketing #CustomerAppreciation #DeskPlants #SolarReferrals #SolarBusiness #ClientExperience
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