What if the secret to solar sales success isn't just about the product, but about mastering marketing strategy and professional reputation? In this episode of The Solar Coaster, I sit down with Jack Burleigh—VP of Sales at US Marketing Group—to explore proven strategies that are working right now in the solar industry. From leveraging direct mail in saturated markets like Arizona to understanding burn rates and data-driven lead generation, Jack reveals the tactics that separate thriving solar companies from struggling ones. We dive into the power of reputation building, the effectiveness of LinkedIn data for targeted outreach, and why diversifying into other home improvement services could be your next growth opportunity. Whether you're a solar sales professional looking to maximize your conversion rates, a business owner seeking cost-effective marketing strategies, or an entrepreneur exploring expansion opportunities, Jack's insights on professional networking, market positioning, and strategic marketing will give you actionable tactics to elevate your solar business in today's competitive landscape.
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Website:
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📚 About Host Anna Covert:
Anna Covert is the author of The Solar Coaster book and host of The Solar Coaster Podcast. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. She's also the author of The Covert Code – Mastering the Art of Digital Marketing. Through The Solar Coaster, Anna brings her expertise in storytelling and strategy to illuminate the human stories behind the solar industry's biggest challenges and victories.
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https://thecovertcode.com/
https://annacovert.com/
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