Sign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqanda
Book a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultations
Sign up to our newsletter: https://thesoundofaccra.com/newsletter
In this episode, Adrian sits down with Giuseppe Baidoo, the dynamic CEO and founder of Gusto Snacks. Giuseppe shares his remarkable story of resilience—from his early days growing up as a Ghanaian-Italian in Italy, moving to the UK with barely anything, to hustling through countless odd jobs and eventually founding an award-winning food startup on a mission to fight food waste.
You’ll hear firsthand about Giuseppe’s entrepreneurial journey, including his initial failed venture Whose Drinks, the lessons learned working night shifts at Tesco, and the pivotal moment that led to the birth of Gusto Snacks. With their unique approach of upcycling “wonky” fruits into delicious, sustainable snacks, Gusto has made waves—landing in major stockists like Amazon, WH Smith, and Selfridges, expanding into European markets, and saving over 70,000 units of fruit from landfill.
Enjoy the episode 🙂
📱 OUR SOCIALS AND WEBSITE
Website: https://thesoundofaccra.com
Instagram: https://www.instagram.com/thesoundofaccra/
TikTok: https://www.tiktok.com/@thesoundofaccra
Twitter: https://twitter.com/thesoundofaccra
Facebook: https://web.facebook.com/thesoundofaccra
Linkedin: https://gh.linkedin.com/company/the-sound-of-accra
📧 CONTACT
Email: info[at]thesoundofaccra.com
🔗 CONNECT WITH ADRIAN
✉️ Email: adrian[at]thesoundofaccra.com
🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS
👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/
🖥️ Website: https://snackgusto.com/
📱 instagram: https://www.instagram.com/gusto.snacks/
🕙 TIMESTAMPS
00:00 Intro
06:33 Turning adversity into growth
12:19 Giuseppe's Basketball Journey
16:52 Balancing Work, Uni, and Business
22:12 Ooze Drinks Strategy and Accountability
29:36 Business Journey and New Beginnings
37:09 Launching Gusto Snacks Amidst Pandemic
40:20 Respect and Trust in Leadership
44:01 Leadership Through Humility
51:56 Fruit Snack Audience Target
57:36 Gusto Snacks Startup Success
58:44 Balancing Job and Business Sacrifices
KEY TAKEAWAYS: This episode is a candid masterclass in resilience,...
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.