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February 21, 2025 โ€ข 48 mins

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Meet Alex Darko & Margaret Debrah โ€“ pioneers in food tech in Ghana. Alexโ€™s Menufinder Africa curates premium delivery from handpicked restaurants, whilst Margaretโ€™s Eato Network connects African food entrepreneurs globally.

Content creation is key in today's digital age! With Gen Z consuming content on social media, the importance of visually appealing food content has never been greater.


In this episode, we explore things like:


  • Why do some food brands struggle in new markets? Both Alex & Margaret emphasise understanding local taste profiles and not just copying a successful foreign model.


  • Tech innovation is driving the future. From personalized app experiences to utilising AI for order recommendations, the tech possibilities are endless!


  • Pivoting - Both Alex and Margaret have adapted their business models based on market needs and consumer behaviour. Flexibility is vital in a dynamic industry.


  • Collaboration over competition. Partnering with local food businesses in Ghana and Accra African cuisine's and understanding the market can be the key to sustainable growth.


  • Content creation - They discuss the critical role of content creation in the food industry and how technology is reshaping the dining experience for African consumers.


Additionally, they explore the challenges and opportunities for African food businesses and share valuable advice for aspiring food entrepreneurs preparing to enter the market in Ghana and across the African Continent.


These industry leaders tackle the future of African cuisine and share a deeper understanding of how they're driving change in the food tech industry.


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