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In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.
Enjoy the episode 🙂
Episode Show Notes: https://thesoundofaccra.com/matthewaddai
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Website: https://thesoundofaccra.com
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Linkedin: https://gh.linkedin.com/company/the-sound-of-accra
📧 CONTACT
Email: info[at]thesoundofaccra.com
🔗 CONNECT WITH ADRIAN
✉️ Email: adrian[at]thesoundofaccra.com
🔗 CONNECT WITH MATTHEW AND HIS COMPANIES
👥 Linkedin: https://www.linkedin.com/in/mattyaddai/
📱Cashblack: https://cashblack.com/
📱Afrofiliate: https://www.afrofiliate.com/
🕙 TIMESTAMPS
00:00 Intro
02:01 Matthew's Addai
04:38 CashBlack and Affiliate Marketing Explained
08:18 How Cash Back Works
09:47 Sustainability of the Model
10:00 Revenue Generation Strategies
11:43 Cashblack Website and App
17:44 Community Goals and Impact
19:07 Self-Launch in the US
19:34 Focus on the US Market
20:05 Understanding the Diaspora
22:34 Free Money
23:04 Barriers to Cashback Usage
24:54 How Cashblack Works
26:02 Diverse Brand Offerings
27:54 Challenges in Onboarding Brands
34:39 Mindset Behind Perseverance
37:00 Vision for Cash Black's Future
39:02 The Value of Black...
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