Matthew Addai describes Cash Black’s expansion from the UK to the US, highlighting greater opportunities in the US due to its larger Black business community. He outlines how the platform helps consumers discover and earn cashback at Black-owned brands, with about 800 brands onboarded so far and additional revenue streams beyond affiliate commissions. Him and his brothers have faced challenges as a lean team, but their mission is to economically empower Black communities on both sides of the Atlantic.
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Episode Show Notes: https://thesoundofaccra.com/matthewaddai
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🎙 ABOUT THE PODCAST
The Sound of Accra Podcast was established just under six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
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