The Sound Off Podcast

Jeff Woods returns to the show. He was a guest way way back in 2016 in Episode 2. Back then we spoke about his (then) new book, Radio, Records and Rockstars. Shortly after came the creation of a successful radio show and podcast. In this episode you will hear his process of creating an episode, the non-use of AI in research, and the influence of the late Bob Mackowycz on his career, and Woods' affinity for new music and li...

Back in August of 2020, I had Alan Cross on the show to talk about the issues facing the music industry in the wake of the pandemic. In 2022, we could have declared that music was back but we still didn't have any real numbers with so many people trying to make up for lost time, missed shows, and those forgotten tickets stored somewhere on the internet.

In this episode, music geek Alan Cross sits down to tell us about some ...

It appears that Jeremy Baker has come full circle. After starting the commercial part of his career at the Zone in Victoria, Jeremy has returned. We discuss his early years buying 90's CD's, listening to 99.3 the Fox, X, and other alternative formated radio. We talked about his time working university radio before heading to the Zone in Victoria then to CFOX in Vancouver, and later the Peak and most recently a stint at Aca...

In this episode, Jeremy recounts his career journey from his first internet and computer experiences in the 1990s to his current role in digital innovation for radio. Beginning with a vivid recollection of early personal computing and internet usage, Jeremy shares how his tech-savvy background led him to a pivotal role at Clear Channel and later at Hubbard Radio. Through engaging anecdotes, he discusses the challenges and ...

Another episode years in the making. Scot Turner recently retired from Evanov Radio in Brantford, Ontario. Scot discussed his experiences in radio programming, sharing insights on how to navigate challenges and create successful radio stations, including CFNY, 94.5 The Beat, Dave-FM in Kitchener, and many more. Scot emphasized the importance of blending genres, catering to a specific audience, and adapting to changing list...

Heather Furr is the Director of Digital for the Bob & Sheri Show. They have 70 radio affiliates that they work with. Inside the walls of one radio station, digital strategy is an ongoing discussion and debate over best practices, staying on brand and what makes content go viral. Heather's work day is about deciding what is important in the moment and making sure the show is represented online whenever and all the time....

Last time Sue Haas was on the show, she had just moved over from Blue Ant Media to start as the President and COO of NLogic. Well, almost a year has gone by since then, and Sue's back to let us know how it's going.

If you're listening in Canada, you're probably aware that NLogic has been a steady supporter of this show for a long time now. We use their services all the time to source ratings data, but as Sue explains, you'r...

I reached out to Roz Weston when he was releasing his book, A Little Bit Broken in September of 2022. So that is not completely true - I sent an email to the publisher requesting an interview and you know how that can go. Publisher prefers TV over a podcast so on and so forth. It was another show in our company The Women of Ill Repute that had a really great interview about the Roz and the book... one that I didn't ...

We last had Arielle Nissenblatt on episode 307 a few years ago and loved the enthusiasm and energy she brings to the space. So much has changed in two years including many things that pertain to marketing like social media and video usage - so you have an idea where this conversation is headed. This is some all encompassing involvement: Her Ear Buds Collective Newsletter, The Trailer Park Podcast which discusses the good a...

Craig Bruce’s radio days started in 1986 hosting shows in Australia. He now consults for radio stations and launched a podcast called Game Changers Radio in 2016, featuring interviews with radio personalities from around the world. While the show podfaded in 2020, it is the new series called Melbourne Radio Wars, which documents Kyle and Jackie O’s entry into the Melbourne radio market.

On this episode, you will hear about ...

Joining us Tuesday on the show is Craig Bruce, a consultant for radio companies in Canada, New Zealand and Australia. We are going to talk about his career but also his podcast is called ‘Game Changers Radio’ which returns with a new series called Melbourne Radio Wars. Please take this moment to follow or subscribe to the show.

About Melbourne Radio Wars:

It’s the question that every radio pundit wants to know the an...

So this is episode 400. I'm never really sure if as podcasters we are supposed to celebrate these milestones publicly; I have never heard a listener tell anyone that "you need to listen to Episode 100 of" any podcast ever. But I have heard them say, "Did you check out the episode with [insert relevant person here]"?

Tell your friends that Dave Jackson is on the show this week as we head Back to School. Dave is the owner of ...

One of the first questions I ask people when they make a decision to leave their radio job under the guise of retirements is: "Were you pushed or did you jump?" Unlike the Terry Dimonte "retirement" where he was clearly pushed, Ken Connors is leaving his weekend morning job at CJAD 800am on his own terms.

In this episode, you will hear all about Ken's career which started at McGill Radio, continued throughout Ontario, to Ot...

Alan Grego shared his journey from corporate training to becoming an award-winning podcast host and communications manager at Moneris. He discussed how he got interested in podcasting and started an internal podcast at Moneris to share opportunities. This led to him creating branded podcasts for Moneris full-time. In this episode, you will hear us discuss Alan's background in audio engineering, his use of tools like the Zo...

Who is John?

John "The Milkman" Mielke is a pioneer when it comes to bringing radio to the world wide web. John has two websites that any radio-head should be tuned into: MilkmanUnlimited.com is an incredible resource for keeping up with radio industry news. It also curates work for voiceover artists, including a few you may recognize from this show's credits, like Mary Anne Ivison and Matt Fogarty. On the other hand, Blast...

Matt Vettese's career journey in radio has lasted 13 years... so far. He was caught up in layoffs last November when he was an unexpected budget cut at Big 101.1 in Barrie, Ontario. Over his time in radio, he worked in places like Peace River, Alberta and Thunder Bay, Ontario, and what he learned was the importance of connecting with listeners regardless of station size. We also spoke about the strength of social media a i...

We're back with another radio star this week- one whose career I actually contributed to.

Sarah Christie has been in radio for well over a decade, and currently serves as the National Music Manager for Virgin Radio Canada. We discuss her rise through the radio ranks, from a humble intern who moved to Winnipeg for an internship as soon as she was able, to one of the most important folks on Virgin's team. We also discuss how ...

Mark Asquith is the British Podcast Guy. He is also the co-founder of Captivate which was purchased by Global in December of 2021. Mark has been Helping podcasters to grow their audience. What I really like about Mark is his thinking when it comes to monetization and growing your audience; he is not beholden to things podcasters hold sacred.

In this episode he shares insights from over a decade of experience in podcasting. ...

Seth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social med...