446: Jeremy White: Radio Like A Mohawk

I catch up with Jeremy White, who left his position at 92.5 The Beat in Montreal back in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists.

Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and creativity is secondary. He describes his experiences voice tracking for stations, creating a professional video setup, and ultimately breaking free from corporate constraints. His move to fill in on talk radio at 640 Toronto was an unexpected but enlightening experience that showcased his versatility as a broadcaster.

We got into it over the music industry's gatekeeping practices, sharing frustrating experiences of booking interviews and promoting artists. He emphasizes the importance of building a personal brand and creating high-quality content that transcends traditional media limitations.

Currently, Jeremy can be found running the Mohawk Market with his family and producing great online content. He remains passionate about disrupting radio's traditional models, advocating for more support of talent and innovative approaches to broadcasting. His story is a testament to breaking rules, staying true to one's roots, and creating opportunities outside of conventional media structures.

Currently, you can hear Jeremy on great radio stations like 105.5 WJYY in New Hampshire, on his podcast, or or on his YouTube channel.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.