The Special Lists

The Special Lists

The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game. Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today. Got a question for us? Send us a message at speciallists.com (with two L's!) Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron Full Co-Founder of Referral Lab Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries. Michael Seda, DMD, MS Periodontist and Co-Developer of Referral Lab A clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability. Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. Jason Souyias, DDS Periodontist and Co-Founder of Referral Lab Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists. The Special Lists is a production of The Axis theaxis.io

Episodes

December 30, 2025 55 mins
For Dr. Lee Cochrane, clarity came through doing: learning on the fly, adjusting quickly, and letting the early chaos shape better systems. He talks about what it really takes to build a periodontal practice from the ground up, and why you often have to start before you feel “ready.”

A big part of his story is culture. Lee is honest about how much a practice depends on the people inside it. He describes the power of a team that feel...
Mark as Played
Dr. Nicole Saldua is a general dentist known for her shockingly candid Instagram takes on the human side of dentistry—the loneliness that can creep in, the challenge of calming anxious patients, and dentistry’s failures to explain care in a way real people actually understand. 

For her, clarity comes from simple language, strong analogies, and frameworks that make consent feel collaborative, not scary.

She also explains the emotional...
Mark as Played
With a decade of experience in dental private equity and specialty group leadership, Chicago entrepreneur Rashed Din’s biggest lesson is simple: culture is the real engine. It's daily behaviors anchored in clinical quality, clear values, and leaders who actually live them. Growth only works when new partners share those fundamentals.

He keeps finance and operations just as grounded. Deals should be easy to understand, cash-on-cash r...
Mark as Played
Dr. Krupa Patel knows that success in dentistry isn’t just about clinical skill—it’s about connection, communication, and shared vision. Reflecting on her journey from associate to soon-to-be partner with Dr. Jason Souyias, she offers an honest look at what it really takes to build trust and grow through collaboration in today’s dental world.

Her path was built on mentorship, mutual respect, and clear expectations, turning a profess...
Mark as Played
Dr. Jason Stoner built his career with equal parts vision, grit, and style—often quite literally. From a single practice in Columbus, Ohio, he’s grown to eight locations, achieved financial independence by 48, and earned a reputation as one of dentistry’s boldest innovators.

Dr. Stoner shares how reverse engineering guides both his business and his life, why teamwork is the ultimate growth strategy, and how true success comes from p...
Mark as Played
Dr. Chris Catalano started early, mopping floors at veneer courses and absorbing everything. Working alongside some of cosmetic dentistry’s biggest names, he learned through failure and built a practice patients rave about today.

Reflecting on what it means to be a “safe beginner,” Dr. Catalano’s special list includes lessons from a practice collapse that reshaped his vision, and why vision boards, mentorship, and resilience matter ...
Mark as Played
Dr. Mitch Godat never planned on becoming a dentist, but a life-changing accident at 14 set him on a path to periodontics and dental implants. He looks back on his career, from joining Dr. P.D. Miller’s practice to learning why mentorship and community matter just as much as clinical skill.

Learn about the value of mastermind groups where peers share challenges, swap strategies, and lean on one another when practice ownership feels ...
Mark as Played
Dr. Rob Ritter has spent decades proving that dentistry is so much more than drilling and filling. It’s leadership, branding, and running a small business that actually thrives.

Since the early ’90s, he’s watched the profession change and has built a career on mastering his craft, protecting his brand, and never lowering his standards. His course, The Protocol, bridges the gap between what dental school teaches and what the real wor...
Mark as Played
Dr. Jennifer Doobrow knows leadership isn’t just a fancy title—it’s a lifelong grind of learning, serving, and owning your actions.

From running the playground in elementary school to shaping the future of dentistry in Alabama as president of the Alabama Dental Association, she’s dedicated herself to mentoring, facing challenges head-on, and keeping her ego in check.

She breaks down why transparency is the ultimate trust-builder in o...
Mark as Played
Dr. James Woodyard doesn’t believe in coasting.  After over two decades in practice, he still looks at everything with a “fresh eyes” approach, from hygiene exams to communicating risks without sugarcoating to help patients confidently make difficult decisions.

From the team training method inspired by his Boy Scouts leadership to his zero tolerance for gossip, his special list will help you rethink leadership, reset expectations, a...
Mark as Played
There’s no such thing as autopilot when it comes to running a dental practice. Every day brings new challenges, and there’s no such thing as a one-size-fits-all solution. 

Hosts Cameron Full, Dr. Michael Seda, and Dr. Jason Souyias bring their combined decades of failures and wins in the dental practice management world to help you problem solve and do what best fits your practice.

From hiring smarter to improving case acceptance, tr...
Mark as Played
June 24, 2025 1 min
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game. The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. 

Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and ...
Mark as Played

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