The Spectacular Marketing Podcast

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:

• Being undercover boss
• Waiting for the market to come to you
• Over...

We’ve got an information-packed hour this week with Julian Ross from Wireless Social.

We cover:

• 36 things you can find out about someone when they log in to your Wi-Fi through Facebook
• How your Wi-Fi can help you test the effectiveness of your a-board
• Having more data than you know what to do with
• Increasing your TripAdvisor rating
• Why GDPR is good for business
  
  

JULIAN ROSS

A passionate entrepreneur, Julian is the CEO...

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.

We also cover B2B marketing and how businesses can leverage their food offering to reward and attrac...

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.

LINKS:

A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-t...

We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.   

We cover tipping, attracting talent, attracting customer and making memories.

KIERON BAILEY

“If talking about & building an amazing guest experience is t...

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends.

LINKS:

Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/  

ALISON BATTISBY

Alison Bat...

‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.

We cover:

• The process of creating a low-alcohol beer<...

We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.

We cover:

• Football at Boxpark 
• Coca Cola buying Costa
• Amazon pulling out of the delivery market
• GBK “Ruby Murray” burger
• Burger King app campaign 

We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.

We cover:

• Openings and closings
• Future proofin...

It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.

We cover how we can all work to promote...

ABOUT:

With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.

We cover:

- The importance of having real world, practical experience

- Defending yourself against the disruptors

ABOUT:

It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!

The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastr...

“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”

ABOUT:

We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vi...

ABOUT:

We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.

We cover:

- Marketing by showing, not telling

- National chains

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