The Spin Nation Podcast: Decoding Canadian Perspectives
We look at the data behind the spin to reveal the forces shaping Canadian perspectives. Behind every trending conversation, political, social, cultural, and economic groups are vying for attention, shaping what we see, hear, and believe. We break it all down—the people, the strategies, and the numbers behind the spin. If you want to understand how the story is being shaped, this is your podcast. The Spin Nation Podcast is hosted by Laurel Ostfield and Emmanuel Caisse - Two Canadian news and political junkies who are also the founders of 996 Advisors.
Episodes
Explore the complexities of Alberta Separatism and its implications for Canadian politics in this episode of The Spin Nation Podcast. With special guest, Kim King of King Strategies, we delve into what is behind the growing discussion of Alberta independence, and what is driving the discontent among many Albertans. We have data, we have insight and we have on the ground context for what is sure to be an eye opening exploration.
In this episode, we explore how Trump's encounter with Carney at the White House on Oct 7, 2025 has influenced perceptions in Canadian media and politics. Carney's brand has seen a notable shift following his press conference with Trump, raising questions about whether he can maintain this positive momentum. Join us as we delve into the data behind these changes and examine the broader implications for Canadian politics i...
In this episode of the Spin Nation podcast, we delve into the complex and controversial topic of Antifa in Canada amidst the evolving landscape of Canadian politics and media. As discussions heat up following President Trump's designation of Antifa as a terrorist organization in the US, we explore how the perception of Antifa and left-wing protests in Canada are being shaped in Canadian media and social media. Join us as we an...
In this episode of the Spin Nation podcast, we delve into the complexities of Canadian politics, focusing on Prime Minister Mark Carney's major projects office and the newly announced Build Canada Homes initiative. Join hosts Laurel and Emmanuel as they explore the narratives of corruption and transparency, the impact on Indigenous affairs, and the intricate dynamics shaping Canadian media coverage. From the streets of Port Ho...
In this episode of Spin Nation, we explore the transformative impact of generative AI on Canadian political discourse. With the rise of misinformation and deep fakes, these technologies are significantly reshaping public opinion. We analyze how AI-generated content challenges our ability to discern truth from fiction and discuss its broader implications for democracy. Join us as we unpack the forces influencing Canadian perspective...
In this episode of "Spin Nation," we dive deep into Canada’s immigration challenge, examining how public perceptions have changed, especially in the past year. With stark differences in narratives across media platforms, that is highlighting what is wrong over what is right, we discuss the resulting cultural shifts within the Canadian identity. Tune in as we discuss the necessity of strong Canadian voices in the immigrati...
The influence of big international NGOs is declining, and in this episode, we explore how they are losing ground to social media influencers, and podcasters. We analyze how these emerging voices resonate with audiences and shift perceptions on crucial policy decisions, including ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion). With insights drawn from data provided by Sigwatch and 996 Advisors...
In this episode, we look at the complex issue of housing affordability in Canada, exploring the generational tensions that arise as younger and older generations clash over limited resources. We examine the narratives that often place blame on immigrants and dissect the role the government plays in separating myth from reality. Join us as we navigate regional and other differences across Canada on on the rapidly growing housing cri...
In this episode, we discuss Prime Minister Mark Carney's groundbreaking announcement regarding Canadian recognition of Palestinian Statehood at the upcoming UN meeting in September. We delve into the varied reactions from Canadians, drawing upon media and social media insights to paint a comprehensive picture. We explore how misinformation has permeated this discussion, the implications of starvation and terrorism narratives t...
In this episode, we delve into the upcoming Battle River Crowfoot by-election, analyzing Pierre Poilievre's challenges as he aims to regain a vital seat in the House of Commons. We discuss the implications of the Longest Ballot Committee, which seeks to disrupt the election process, and examine the rising campaign of independent candidate Bonnie Critchley. This conversation highlights contrasting narratives surrounding the can...
In this episode of Spin Nation, host Laurel Ostfield and co-host Emmanuel Caisse dive into the evolving perceptions of mining in Canada and the US, featuring guest Lisa Ross, CFO of Revival Gold and treasurer of the Women's Mining Coalition. They discuss the impact of political administrations on mining perceptions and the challenges of litigation and permitting in the mining industry. The conversation also highlights the sign...
In this episode, we dive into the evolving world of political commentary on TikTok, spotlighting standout Canadian creators shaping the conversation. We outline our methodology for how we chose the top creators and our plans to expand our research to be as comprehensive as possible. Our first list tracks influence of 100 accounts from Jul 3-9, 2025.
As TikTok becomes a primary news source for younger audiences, we explore the platfo...
Mark Carney's decision to abolish the Digital Services Tax (DST) to appease Trump has many Canadians wondering if it is time to bring their elbows down. We analyzed the disappointment surrounding the trade negotiations, and where Canadians are shifting to Elbows Down.
We also delve into the communication strategies employed by Carney's government and how it is falling flat compared to Trump's PR machine.
We have analyzed the data to crown the top 10 Canadian podcasts.
Learn how traditional media compares to emerging, independent voices in the podcast realm. We also explore the demographics of podcast listeners and the role of American media in shaping our narratives.
Plus, we talk about the launch of new Canadian social media platform, Gander.
In this episode, we delve into the highly charged and emotional online conversation in Canada surrounding the Israel-Iran War.
Check out our methodology as we dissect this discussion to reveal which narrative - anti-Israel or anti-Iran - succeeds in dominating the discourse.
We also cover how influencers are impacting the narratives and what provincial differences exist, which may be shaping your perception of this terrible conflict.
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In this episode of the Spin Nation podcast, co-hosts Laurel Ostfield and Emmanuel Caisse discuss the political leanings of the social media platform X (formerly Twitter) and if it is shifting towards right or left-leaning narratives. They list the top 5 most influential Canadian X accounts by engagement.
The conversation explores the implications of this shift for businesses and organizations, especially in the context of the recen...
This episode delves into Canadians' reactions to Bill C-2, exploring the implications of the bill on civil liberties, immigration, and money laundering. The discussion highlights the difference in focus area between traditional media and social influencers, emphasizing the role of trust in communication strategies. The analysis also reveals a divergence in perspectives between English and French media coverage, particularly r...
Who’s really influencing Canadians on YouTube?
We dig into the data to uncover which voices—mainstream and independent—are shaping the conversation. From top-ranked legacy media to rising creators, we break down the numbers and what they mean for Canada’s media future.
This is our beta take—just one week of data—with more to come. Don’t see your favorite voice? Let us know!
Are echo chambers driven by social platforms and are their algorithms to blame for polarization and social division within Canada?
Pew Research Data: https://www.pewresearch.org/short-reads/2024/02/23/majorities-in-most-countries-surveyed-say-social-media-is-good-for-democracy/
Brookings Institute: https://www.brookings.edu/articles/echo-chambers-rabbit-holes-and-ideological-bias-how-youtube-recommends-content-to-real-users/
The perception on pipelines in Canada has changed so dramatically. We break down the discussion to explore the intersection of pipelines, climate change, energy and the economy.
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