From randomly filming how to make a Manhattan cocktail to becoming two of the most popular spirit influencers in the world, this episode of The Spirit Guides features the father and son duo, Johnny Drinks…
From a Smoked Manhattan to Overnight Spirit Guides
In the time it takes to age a single bottle of extra Añejo tequila, John Rondi and his son John Rondi Jr. (Johnny) catapulted into the realms of global spirits influencers. From their first viral video to amassing nearly five million followers, these two encapsulate the definition of ‘spirit guides’.
So, we had to get them on to the show to talk about how they did it, why they do it, and how their lives have changed since their initial TikTok breakout.
The episode delves into the evolution of Johnny Drinks from a content channel to a robust brand, featuring their On The Rocks podcast, merchandise line, bourbon, and numerous brand endorsements.
Plus, they talk about the dynamic between the father and son, and how this bond has been both tested and strengthened along the way. Find out how John’s ‘dad advice’ has inspired and impacted their community, the importance of keeping their content authentic, and how they deal with the haters. Plus, lots more!
In This Episode:
How John and Johnny found success with their first Smoked Manhattan video
· Turning their initial success into a business
· The responsibility of being the ‘Dad of TikTok’
· The impact of their success on their relationship and that of their family and friends · How they cope with the haters in the comments section
· The most bizarre brand offer they’ve had to date
· Where John sees the role of influencer and brand evolving in the future
· The one person they would most like to sip a Manhattan with
Follow Johnny Drinks
· Johnny Drinks on YouTube
· Follow Johnny Drinks on Instagram
· Follow Johnny Drinks on TikTok
This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.
About The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs.
From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond.
Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With laughter, learning, and the answers you crave, The Spirit Guides brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube, and more.
Hosted by Tequila Jay Baer Watch video episodes at TheSpiritGuides.video.
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