Based on previous episodes, it should be more clear now that you don't have to work for a big sports property or brand to get that essential sports business experience. But how do you transfer skills from an atypical part of the industry to excel your sports career?
To answer that question, we welcomed Jana Masiewich of Publicis Sport & Entertainment to chat how she's navigated sports business over the last 17 years. There aren't many industry vets as proficient as Jana, who has worked both the agency and corporate sides of sports with the likes of T1, MacLaren McCann, and Scotiabank. Not to mention, she's gained amazing sponsorship experience working with some pretty major brands, including Coca-Cola, Mercedes-Benz, Rogers, and LG.
This Western University and George Brown College Alum is also no stranger to bringing in the hardware as she’s received five Sponsorship Marketing Awards and was recently named one of George Brown College's “5 to Watch”. So it was a privilege to learn of Jana's most effective ways in finding and sustaining success.
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