Every now and then, we are fortunate to cross paths with a sports business veteran who has seen a lot. But today we were joined by someone who may have seen it all!
Pat McEleney brought his 25+ years of experience in the sports, music and event industries onto the show today. This Executive Vice President is a 'Swiss Army Knife' of experiences and skill sets, especially when it comes to strategy, negotiation and execution of groundbreaking partnerships. Not to mention, he has held senior executive roles with Molson Coors, Hockey Canada and Canadian Tire, which has created some major league relationships with the likes of the NHL, MLSE, IIHF, and the Canadian Olympic Committee.
With all this wealth of experience, Pat discussed how sponsorships shouldn't be the only solution for a brand or property, but more so a key ingredient in their marketing mix. And for someone who has such an outstanding reputation, Pat shares his secret on how we can invest more into our personal networks.
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