No Heart Radio

Shaheed is no longer on radio at iHeart Radio and has a huge message about how it handles business. We are in Ramadan and Shaheed is struggling to deal with the strain on his body and low energy. DJ 321 joins the show to add perspective to the business of radio and why he decided to stay away from the industry for six years. Jay Z lawsuit has been thrown out and he wants the smoke with 'Jane Doe'. There's a new show officially on SMG and we need your support.


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Episode Transcript

Speaker 1 (00:00):
You're listening to the SS Experience on SMG.

Speaker 2 (00:03):
Recording and Progress.

Speaker 3 (00:17):
What up, though, you listen to the SS Experience streaming
of the SMG Podcast Network app. Download the SMG Podcast
Network app on all your Apple devices Android, I'm getting
to you. You listen to SS Experience. Where if you
get podcasts like Amazon Music, Samsung podcasts, Apple Podcasts, Tune
in Radio Speaker, and the usual suspects Spotify and the

(00:40):
Alheart radio app. Rate review, subscribe, re rate, re review, resubscribe, download, unsubscribed,
subscribe again. Keep that process going over and over again,
so the algorithm continue to be popping out here in
these digital streets. I got a lot of shit to say,
and I had to say this with my guy DJ
three two one because he comes from the same industry
that I come from, so I can actually have an

(01:02):
intelligent conversation with this individual about this topic.

Speaker 2 (01:05):
But I want to first start off with this three
to what's good with you though?

Speaker 3 (01:08):
Bro?

Speaker 4 (01:09):
And everything's good bro? Unwinding, you know, just getting ready
to catch some of these NBA games.

Speaker 3 (01:14):
Yeah, we got Golden State in the Knicks that's going
to be playing in about like thirty minutes. You know what,
I'm saying, well, I'll probably get into that. I gotta
watch some Love and Hip Hop. I think I'm on
one of these next episodes of Love and Hip Hop
in the background, so I'll be taking it. I mean,
I can watch it at eleven o'clock our time, which
is eight o'clock Pacific, and still be on point. But
it all depends on how I want to do it
real quick. But three to two, I know we were

(01:36):
trying to I was trying to get you on early
and you said you was eating.

Speaker 2 (01:38):
Bro, I've been trying.

Speaker 3 (01:40):
I've been doing Ramadan for the first time in my
big you know years around the sun. Bro, I've just
been I've never done rama don because it was like, Bro,
I'm too slim for that shit. Bro, you tell me
I can't eat all fucking day. I gotta wait until
the sun goes down to eat.

Speaker 2 (01:55):
You got me? Fuck? You know how much shit did
I do during the day. I have to have food
in my stomach. Fuck you mean.

Speaker 3 (02:00):
But something touched my heart and it was just like,
go ahead, try this shit, bro, Just just just go
ahead and see how we do.

Speaker 2 (02:06):
You know what I'm saying. I know my mom when
she used to tell me about doing Ramadan.

Speaker 3 (02:09):
She would always say, like, well, if you drink a
bit of water, ass forgiveness and you know, try your best.
I haven't broken the thing of haramadon yet, you know
what I'm saying. I have not when the sun is up.
I haven't eaten. I haven't drunk anything. It started on
the first of March. So what we're in like four
days in yeah, so yeah, so that's pretty much what

(02:31):
I've been on. And bro it is, I haven't eaten yet.
Like like that ten minutes that I told you I
had to wait. I just wanted to get a shower
in real quick. I still haven't eaten yet. I got
some water right here, some flavored water that I'm about
to like chug in front of you real quick. Because
I have not consumed any bit of food, nutrients, drugs

(02:53):
or anything.

Speaker 2 (02:54):
It is a serious thing.

Speaker 3 (02:55):
Like have you ever did any sort of like fasting before,
Like I'm not saying Ramadan, but just you know anything
the fasting detox anything like that.

Speaker 4 (03:02):
Yeah, I do innimating fasting. I don't eat to at
like twelve o'clock and I stopped eating. It depends like
six seven o'clock. I try not to eat past eight o'clock.
So I go from I might eat once or twice
a day, so but yeah, I do interimuting faster and

(03:23):
every day. It's very rare that I eat before before twelve.
I know y'all can't say it, but he really chugging
that joint down.

Speaker 2 (03:31):
I don't know if we're gonna do a video version because.

Speaker 3 (03:33):
I'm not I'm not really in light right now because
I think we've been focusing more on audio. I have
a real good video coming up tomorrow that I'll tell
you guys about. But as three two said, I chugged
the fuck out of this water, bro. I haven't eaten
drunk or anything. You know what I'm saying. Ramadann is
a real serious thing. So I'm just trying to do
I'm just trying to, you know what I'm saying, get
some spiritual enlightenment or whatever.

Speaker 2 (03:55):
You know what I'm saying, Just trying.

Speaker 3 (03:56):
To reach new thresholds, new who pressure points, you know,
just new things. It's like, you know, new struggles for
me to conquer. So yeah, not eating, yeah, definitely something
a skinny person's not supposed to do.

Speaker 2 (04:13):
So let's get into the ships to the shows. Three two.

Speaker 4 (04:16):
Yep, I want to respect he said, what not TV
too loud?

Speaker 3 (04:21):
I could turn it no, no, no, no, I don't even
hear you good but disrespectfully respectfully fuck.

Speaker 2 (04:30):
Ourheart radio bro. No. I mean now, I'm still technically
an employee. But three two.

Speaker 3 (04:37):
The reason why I got you one is because I
was relieved of my radio duties technically of last weekend.
So I don't know if I told you the story before,
but one of my cool dudes, dude named dj iq Man,
real cool dude. He's around ie age, maybe a tad
bit younger give it take I don't think he's forty yet,
but he's he's he's.

Speaker 2 (04:57):
Around, you know what I'm saying. He's around.

Speaker 3 (04:58):
He could have been maybe like a a young and
of us back in the day, but as we're all old,
he's one of us or whatever, real good dude on
the radio. And he got you know, they took him
off the air for whatever reason, budget reasons, whatever, They
just took him off the air. About a couple of
weeks later, they replaced him with this guy. I'm just
gonna this, just call it what it is. You know
what I'm saying. This guy named City News. This dude

(05:21):
looks like Papa Smurf. He's graybeard, gray hair on a
hip hop and R and B radio station. Now, I
first met him maybe about two years prior, and you know,
he was just there, like he didn't have a position,
He didn't have a login to use the computer, he
didn't know what studios to use, which was best.

Speaker 2 (05:40):
He ain't know what the fuck was going on type shit.
You mean, But he's one.

Speaker 3 (05:45):
Of those dudes where like you remember, like, let's say,
if I told you, if I asked you when you
was like a kid, you know, maybe ten years old.
Do you remember the most popular radio guy when you
was ten years old years old?

Speaker 4 (05:58):
My name is hold On Head.

Speaker 2 (06:01):
Young or just or just young or just young, just
like just from your your youth.

Speaker 4 (06:06):
That was on radio, bro Bobby J out of the
seven five.

Speaker 2 (06:10):
Come on, man, Oh you know what I'm saying.

Speaker 4 (06:12):
Do it?

Speaker 2 (06:12):
Bobby? Do it?

Speaker 3 (06:13):
You know what I'm saying. I forgot you be having
some seven five to seven radio. So you know about
the boot. Okay, So picture this, so picture this before
you go. Picture this. This That individual is on current
radio today damn hip hop and R and B. So
while we playing some Jello Tweaker and Chris Brown some

(06:40):
whoever whoever we got on deck or whatever, and you
got this old motherfucker talking about the music.

Speaker 2 (06:45):
You know what I'm saying.

Speaker 3 (06:46):
That type of bullshit is what I'm talking about. So
you just over jumped me. Replace the other dude who
I was telling them about, and put this person there
so to tie the story real quick, I have no
respect for this motherfucker whatsoever. This dude is incompetent. He's
not qualified to be an assistant program director, let alone
to be on.

Speaker 2 (07:04):
Your afternoon drive.

Speaker 3 (07:06):
He had the nerve to give me a call while
I was on a call with some people that I
work with down here trying to talk about So you're
no longer man. Get the fuck out of here. I
don't even report to you. So I do my radio
show anyway because I'm doing it from the crew. I
do my radio show anyway. I blocked this nigga Number two.
By the way, don't call me. I don't fuck with
you like that. And I'm saying, you have no you had.

(07:27):
You don't have the right to dial seven five seven
to do anything.

Speaker 2 (07:30):
Motherfucker.

Speaker 3 (07:31):
You know what I'm saying. You want to talk to me,
talk to me on teams, or talk to me through email. Motherfucker,
don't call my phone. The fuck wrong with you? Right,
So he end up emailing me with the same message,
and then he tags my VP of programming in it.
So I tell him I'll talk to Michael directly. You
know what I'm saying, talk to Michael directly. They're talking
about these changes and stuff, and I thought I talked
to you about.

Speaker 2 (07:51):
It not too long ago. I'm gonna let you get
in on it real quick. They bothered.

Speaker 3 (07:54):
They basically want to turn a hip hop radio into
a one world radio. So no matter if you're in Louisville, Kentucky,
if you're a Cincinnati, Ohio, if you in Baton Rouge, Louisiana,
if you're in Boca Raton, Florida, if you in Calamazoo, Michigan, whatever,
everybody's gonna listen to the same radio, the same DJs,
the same music, no matter. That shit is the dumbest

(08:17):
shit I've ever fucking heard in my life. Well, I'm
gonna let you get into a real quick because I
don't want to be a forty five minute rant session.
Because you've been in the industry and you know how
that shit goes. Because I got some other statistics that
I want to put on the table too.

Speaker 4 (08:31):
That's why I was just selling my former intern earlier today,
like she's like my little sis. Now I hadn't been
on radio. Next month will be six years and no
desire to like jump back in it. I'll applaud you
for trying to keep it going, you know what I'm saying.
Once I once I was able to transition out, man,

(08:53):
like I don't miss it.

Speaker 3 (08:54):
I don't have to urge, but three two one this
is but this is the difference between me and you.

Speaker 2 (08:59):
Yeah, you're a DJ.

Speaker 3 (09:00):
DJ, so without the radio, you still can do parties
and still be in the mix. I'm a host, so
unless I have a DJ that doesn't talk, I can't
do shit you I'm saying, outside of podcasting and all
this other shit. So you still can be in the
mix with your music and do what you love. I
can't do that, so yeah.

Speaker 4 (09:19):
No you can't. It's bro, there's always a way, Like mothergain,
hosts are like the tag team with you know, you
tag team with a DJ, or uh you tag team
with promoters? Bro, I did carry okay at this spot
and Raleigh and they had a host grant, I can
I do karaoke? I can host yeah.

Speaker 2 (09:40):
Yeah yeah, yeah yeahyeah yeah yeah.

Speaker 4 (09:42):
But yeah, they had a whole So I wouldn't say
that you can't do it. You can if you really,
if you want to be outside and you want to
dabble in the night life to get some you know,
get that night life back, you can do it if
if that's what, if that's the route you want to go.
But to me ate, like going back to radio, uh,

(10:04):
there was just no There was just no evolution. There
was no pattern of upward trajectory that like podcasts, like
think about it, bro We've seen podcasts come out, die down,
and then pop again. It's crazy. Meanwhile, radio has been

(10:29):
just there. Think about when Breakfast Club first popped off,
bro we before they even was syndicated. We had to
run to their YouTube to watch the clips to hear
about what we what we knew were in viral ship.

Speaker 2 (10:44):
I had to go to I had went to power
one five one dot com. You know what I'm saying.
Listen to off the.

Speaker 4 (10:48):
Website, Listen off the website, go to the YouTube, see
the video interviews, like all of that. Like I was
I was a fan of Breakfast Club. I don't even
look at that. I don't even look at it no
more like I see the clips on TikTok, but I
don't care to watch their interviews, you know, like I
don't care to listen to Angelae's new show. Now I've

(11:11):
turned on the radio. When I'm doing road trips, you know,
if I'm going through the DMV area, I'll check out,
you know, Donnique Divas out VSU, I'll check her out.
If I'm out in the seven five, I'll cut on
one on one on three jams, you know, just or
what I'm out about. Like, I'll listen to it, but
it's it's it's not long.

Speaker 3 (11:32):
It's definitely not long for me either. I just listen
to it just to like hear what it sounds like,
you know what I'm saying, because when I'm in the studio,
I'm just doing show. I don't hear myself, you know
what I'm saying doing show like everyone else. That's so
I just cut on the radio to hear what it's like.
And three two, just to piggyback and tie this shit
all together. When we talk about the evolution of radio,

(11:53):
radio doesn't really want to evolve for real real to
keep it all the way up up. They had the
nerve to tell me that they're trying to have programming
that's consistent and something I won't let me. You know,
I don't even feel every I only fact going to
basically like consistent type shit.

Speaker 2 (12:11):
I want you to. I sent you some information real quick.

Speaker 3 (12:14):
Now, would you agree that one of the goals of
radio is to be highly rated?

Speaker 4 (12:22):
I would say it used to be, but I mean but.

Speaker 3 (12:24):
Okay, it used to be, but from our time like,
you wanted to be the number one show, right of course,
you wanted to be the number one show on your
time slot. You want to be the number one show
in your genre. You want to be the number one
show in your company or your market, and all of
that shit, right, Okay? Pass the goal three two. I
text you some information real quick. You can break it

(12:47):
down as much as you want to break it down.
But can you tell the listeners what I sent you
and give it as much detail as you can without
overloading you know our listeners real quick?

Speaker 4 (12:58):
Yeah? You know how You're sending me a ratings breakdown
of your time slot?

Speaker 2 (13:04):
Okay?

Speaker 3 (13:04):
And can you tell the listeners what you see in
the town in the highlighted portion.

Speaker 4 (13:10):
So Saturday seven of midnight, that's your time slot.

Speaker 2 (13:14):
Yep.

Speaker 4 (13:15):
You are number one, tied for number one with the.

Speaker 3 (13:17):
Country station, which the Country station is in our building.
The Country station is station that makes them all the
money money, right, And I'm tied with you guys without
any sort of assistance from your motherfuckers.

Speaker 2 (13:31):
I sent you to I sent you too. Of them?
Can you read that? Can you read the other one too?

Speaker 3 (13:37):
Because those are the books? Cause those are the books,
and you know the books? Is every quarter?

Speaker 4 (13:43):
So what's the date range for this because it's the
same thing. Eighteen to thirty four?

Speaker 2 (13:50):
Yeah, I think one of them is like a fall quarter.
One of them is a spring quarter.

Speaker 4 (13:54):
Okay, gotcha.

Speaker 3 (13:57):
So the one that you just read was a spring quarter.
So the next one that you're looking at is a winter.

Speaker 4 (14:02):
Quarter winter quarterer? Got you? All right?

Speaker 2 (14:07):
Can you and Q? Let the listeners know where was
my show ranked?

Speaker 4 (14:11):
Then let me go back there? Where was your show ranked?

Speaker 2 (14:18):
Yep?

Speaker 3 (14:21):
Because if I say it, I'm just bragging and I'm
being arrogant, But when someone else says it, it makes
it more factually true.

Speaker 4 (14:28):
No, I already said it. You number one on.

Speaker 2 (14:30):
Both of the ones that I sent you though, right, yeah, both, Yeah, yeah,
you were number one.

Speaker 4 (14:35):
You tower number one with on the second screenshot, you
tower number one with the sports station and the country station.

Speaker 3 (14:43):
Now, keep in mind Columbus, Ohio, Ohio State on a Saturday.
You know these motherfuckers want to talk they buck eyes
and ship. Oh, that's like Saturdays in Columbus, Ohio, Ohio State.

Speaker 2 (14:59):
That's that's odd country right there. And I'm tied with that.

Speaker 3 (15:02):
Shitin now, no offense offense to the brass at a heart.
Y'all don't know what the fuck y'all doing when it
comes to hip hop and R and B. Bro, you
don't get rid of a number one show just because
it doesn't fit the way that you guys do your format.
Just because it doesn't fit the way that you guys

(15:24):
do shit doesn't fucking matter, because last time I checked
three two on air personality, what's the key word in
on air personality?

Speaker 2 (15:34):
Personality? If you want fucking.

Speaker 3 (15:38):
Robots, which is what they really want to do, go
ahead and just have five people do radio shows across
the country because that's what you really want. You don't
want personality. You don't want diversity. You want robots. And
it's only in hip hop and R and B that
you want robots. We don't want to hear that shit,
not at fucking all. No mean, And like I said,
three two, I know you said, there's other avenues, and

(15:59):
that's why we've been doing the podcast. We've been on
that SE's experience been going on for about five six
years now, at least since around COVID time. You know,
three two. I got a money play for you too, Maw.
I want you to put some mixes on the podcast network. Maw,
just get some money. Man, The podcast network can make revenue.
Now'm gonna cut you in on that joint a little
bit later. As matter of fact, I sent you to screene.
I sent you to some information about that Joont. We

(16:21):
have a new podcast on the network's official The Coach
Mo Show.

Speaker 2 (16:25):
You know what I'm saying.

Speaker 3 (16:25):
Elizabeth City State University associated head coach of the women's team,
coach Maurice Sumter used to play ball with him back
in the day in Virginia. He used to be a
coach at Virginia State. I think he won the championship
for the men in twenty seventeen, the last time the
men won a championship. I know, we just won a
championship this year in the CEIBA. Shout out to the

(16:45):
men's basketball team. So yeah, my coach has been a
part of all of that stuff, and that's why I
made sure his first guest is going to be a
former WNBA star, social media star, entrepreneur, influencer. She's currently
overseas playing ball, Tia Cooper, and if y'all know what
she be on the ground, you know what I'm saying,

(17:06):
She's one of them bad ones. She's one of those
ones that'll bring you to the yard to watch some basketball.
So one P I mean ten a m. Because she's
in Paris, they like seven hours ahead of this type shit.
So we gotta do this recording super duper early, you
know what I'm saying. So ten a m Tomorrow on
IG Live. Go ahead, check that out. And obviously once

(17:26):
we have the recording, they'll be available on the SMG
podcast network app wherever you get podcasts. And it's little
shit like that. Three two, No one at my market
books guests like I do.

Speaker 4 (17:36):
Bro.

Speaker 3 (17:38):
I can go down a long list of people who
I've interviewed joh Quez, Soldier, Boy Ice Cube, Erica Hubbard.
I've interviewed politicians, Oxy Reynolds, the most famous porn star
of all time, like Oh fucking Little Zane and Ashley

(17:58):
of love and hip hop, Bambi and Ray Face, also
of love and hip hop. I just mentioned Taya Cooper.
You know what I'm saying, She's gonna be on the
show tomorrow. My interview list and my interview bag is
so fucking good. They the station, they can never they will,
they can never do what I do, Bro, and that

(18:20):
shit just fucking disrespectful at shit that I gotta fucking
fall back and can't do my radio show and talk
to my listeners and shit just for the bullshit that
they want to do is fucking executives and shit. You
remember I give you something else three two before you
go real quick, you remember what would happen to a
person like imagine your favorite hip hop stays. I know
you down in Carolina. You got what K ninety seven

(18:41):
yep and Raleigh. Okay, So imagine the top person there,
fifteen down, fifteen years down the line. What normally happens
to that person they transition to the r and b station,
or they transition to a throwback station that old motherfucker
doesn't day there. So again, Columbus, Ohio, I heard what

(19:05):
the fuck are y'all doing taking young people off the
roster and replacing them with old people just because this
is what they said? Three two Oh, he can bring
us money, then put that bitch in a fucking suit
and make him get money like a whore on the block.
If you're talking about fucking he can get money, put
that motherfucker on the block, put him in a suit,

(19:26):
put some lipstick on him, put that bitch ass on
the corner, and tell him to get me my money.
If that's the fucking case. But go ahead, three too.
You was about to say something enlightning.

Speaker 4 (19:38):
That's that's just man, that's our herd radio for you.
You know, that's always been to say the radio make
questionable decisions and removing people. And yeah, that's it, man,
Like that's why I'm not a I'm not a huge
fan of the industry no more. And and I was,

(20:00):
you know, I had this convoy earlier. I really felt
for the young, super talented people. I've seen radio just
man just ruined some great talent, like shot My boy
DJ Nelly. Now he Vsue Alum as well. Man. I
know before he I think he had just graduated. But

(20:24):
this was like, damn near ten years ago. Bro had
a fire aircheck. Bro Fire sounded good, clear delivery, like
you cannot find anything wrong with this dude's air check.
And he's a DJ, so he can DJ and he
could do on air, sound good, young dude. He had

(20:47):
no kids at the time, and Richmond Radio just shited
on them like bad, like just to the point where
I know, I know it and I feel and I
tell him every time I see him at homecoming, I
tell him, I'm like, Bro, I don't get it. You
you are extremely like I tried to. I got one

(21:10):
at nine o five. You know, he does the he
does the mixed show, and we were I think I
was trying to get him to come on and replace
me when I left, and you know, I was talking
with cj RPD for those listening, I was talking with him.
I was like, yo, man, we gotta get Nelly nell on.
But we knew cheap ass Al Haskins was gonna play
in his face, and that's what damn should happened. He

(21:33):
came down to the interview. Man, he called me. He
ain't even lead it. He didn't even get past the
he didn't even get past the stairs. Bro. I'm not
even talking about to walk around. I'm talking like the
stairs that go out the front door.

Speaker 5 (21:48):
Remember I remember, yeah, he Bro, he called me as
soon as he closed that door and was like, Man,
this motherfucker tried to play in my face show.

Speaker 4 (21:59):
I said, I warned them. I gave him a I say, yo,
I want you to come down. But I'm gonna let
you know right now there's dual Hour is a piece
of work. And Man, I could run down the list
bro of the talent that I've seen personally. That radio

(22:20):
just completely just ruined. And I hate it, man, because
it didn't have to be like that, Like even myself
trying to move up. We both know, not even our fives.
You know, when you graduate school, you able to get
your foot in the door at a small market radio station.
You develop, and then you go to the next you
go to the next city, you move up. That ship.

(22:42):
That ship must have died when when we when we came,
when we was coming up, because man, I me, you
CJ everybody that was on ninety nine five or anybody
that I know that was starting part time on weekends
in radio, they could not move up. It was just
not happening. I was reaching out to everybody. I wasn't

(23:06):
able to move up until I syndicated myself. I took
the row. You too, you know you created your network, bro.
I created a show, I would package it. I was
sending it off the stations, other small market stations, and
that's that's when I was able to start moving up in.

Speaker 3 (23:24):
That regard, because the thing is, you asked earlier, or
you gave me a credit or applaud of stilled in
the fight of radio. The reason I'm still in the
fight of radio is because once we get rid of
whoever is the executives that are.

Speaker 2 (23:40):
Here now, then things can change.

Speaker 3 (23:44):
I'm trying to hold on long enough to where I
can be in a position to affect change. But the
problem is is that niggas don't like okay. So, for example,
with our Heart, they gutted the middle management, which is
like your program directors, and they're making the VP of

(24:05):
programming do program director duties, and they're making an assistant
program director kind of sort of do programming duties, just
without the credit. So they're gutting out the middle class
or the middle management. So you can't move up. It's
like you're gonna be low. You may do something, but
then you stuck because the next jump is gonna have
to be a big jump.

Speaker 2 (24:26):
Who the fuck is gonna go from on air talent.

Speaker 3 (24:29):
You're gonna skip program director because it doesn't exist and
go to VP of programming.

Speaker 2 (24:33):
Who's gonna give up six figures? Give it? Take nobody.
Nobody's gonna give up six figures.

Speaker 3 (24:39):
So the path to move up is not there no
more because you got rid of the you especially with
our Heart, you get rid of the local on air talent.
So like were just like you were just saying, if
you work weekends, if you work overnights, you can't move
up from that because your Monday through Friday is gonna
be programming that's not even at the station.

Speaker 2 (24:59):
Corporate Yeah makes that decision.

Speaker 4 (25:02):
Yeah, and that's crazy because overnight was your come the
weekend overnight, that was your come up, that was your
that was your own hands on training. Right, So you
go in, you get your reps in, you create your
air check, you send it out, and your you know,
and also another thing, opportunities were, man, they was scarce,

(25:26):
you know, like think about it, all right, So we
were from Virginia, yep, there was even within the state,
there was hardly any opportunity for you to even just
do on air, even if you want to do like
behind the scenes stuff. But you know it was always available.

Speaker 2 (25:48):
Exactly, always sales.

Speaker 3 (25:51):
Bro, I can I can go, I can, I can
go on all of the Odyssey our Heart Radio Radio
one and it's all of that shit account executive account executive,
acount executive, acount executi, account executive, acount executive account executive,
barely on air, barely programmed director. So yeah, bro, they
always going to have and you know, the turnover in

(26:12):
sales is horrible mm hm, cause you don't get cause
you don't get a salary. You have to get commission.
You may get like a little salary to keep you
to keep you engaged, but once that ship drives up
and you're not making commission, they gonna let you go.

Speaker 4 (26:26):
And I have a I have a funny relationship with
sales because towards the end of my radio tenure, uh,
when I was on in Rocky Mount. So this is
far as the story where I was able to move
up to a bigger city, but it was just next
door to a smaller one. So it wasn't that it
wasn't like going from uh Richmond to DC, you know,

(26:51):
or Richmond Orlando or something like that.

Speaker 2 (26:55):
Yea, yeah, yeah, yeah, yeah yah yeah. So it's like
it's like it's like you did northfolking win.

Speaker 4 (26:59):
The right right exactly so. And the thing is the
night position was unpaid. And that's another that's another fuckery
that not even corporate radio stations do, but even smaller
radio stations. You have a full time radio slide seven
to midnight, five hours, bro, and you not paying Like what, Bro,

(27:26):
The station makes four million a year overall. Now the
breakdown individually, let's say power probably makes three hundred k
a year. You don't have that many South. You got
two full time people, so your cap is probably eighty k.

Speaker 2 (27:49):
Maybe if that, If that, if that for sure.

Speaker 4 (27:53):
You can't factor, you can't pay somebody else another forty
so that you're you're you're your payroll is a little
over one hundred grand and you banking three hundred four
hundred k a year, twenty five k a month.

Speaker 2 (28:15):
It's sad, bro, Come on.

Speaker 4 (28:17):
Man, So this is the funny relationship I have with sales.
So I was and then I had to go down
there and it was like an hour round trip. You're
not giving me gas, you're not giving me no incentive
to get gassed. You're not doing shit, You're not doing anything.
So I had to I had to figure it out.

(28:39):
Like I was like, all right, So I proposed a
radio syndication situation whereas I get two minutes per hour,
so ten minutes total. Whatever I sell in that two minutes,
I get one hundred percent, and then you guys sell

(29:02):
whatever outside of that two minute window. Yeah, so train,
I ran in by train. He said, I'm running by
the GM Steve. They was like, oh, we ain't gotta
pay him still, like nah, all right, he didn't even
like hesitate. But it was real quick where I got
the message like all right, yeah, we're go. Bro. I

(29:23):
was selling my ass off. Bro, I was selling. I
was selling like like that shit was going out of style,
Like I'm in this motherfucker. I'm making calls and I'm
like I'm going, I'm going to these these dealerships and
I'm like because I would go out to Greenville in
Greenville ECU area. Uh it was like ninety minutes from me,

(29:45):
and I'm like, I'm not gonna keep And that's another
thing too. When you're a salesperson, you gotta drive to
these places, so you burning gas, you taking time, like
especially if you just pulling up and you ain't called
no appointment, you cold approaching that shit.

Speaker 2 (30:00):
It's tough, definitely, So I had to.

Speaker 4 (30:04):
I had to. I was like, man, it's gotta be
another way. Goddamn Facebook messager, bro, God yo, I know
where the fuck was Zuckerbird like that, but he just
like if he didn't create Facebook, man, so it'd be
these Facebook groups that was selling stuff. So people with
like small businesses was in there. I was, I was

(30:27):
scrolling through and then I was sending them. I would
send them a message, bro. That's how I got one
of my highest paying clients. They gave me a band
to run commercials. They looked it over, they were like,
all right, we're gonna do it. They they had a
it was a satellite installation business, and so they had

(30:48):
a marketing budget. So they went went to their people's
got the marketing budget, approve cut the check, sent the
check to me that that thousand was in my pocket. Promoters,
promoters hit me up. I was heading humb bro. I
was in the five dollars of commercial, the five dollar
holad joints. But I had over it and I had

(31:10):
to pay nobody. So if a promoter paying me two
three hundred dollars just to run a couple of.

Speaker 2 (31:15):
Spots, that's all you, Broye.

Speaker 4 (31:18):
That's all me. That shit adds up. But it doesn't
always work out like that when you're doing when you're
doing sales for the company, not at all. You don't
get one hundred percent you get. Man, Man, what was
a split? Bro? Godly?

Speaker 3 (31:37):
I know for me, it's not worth it, Bro, It's
not worth for me for me to bust my ass
for y'all when I can just use it for my
own network.

Speaker 4 (31:43):
And that's that's what I That's how I I. That's
how I went with it. When Al cut me apart time,
it was like, you know, I get you started with
I get you started with sales. You know, help add
to your income. I said, man, you not. I'm not
about to bust my ass for sixteen percent of what

(32:04):
I sell. If I sell something that's three thousand, I
think it was twenty percent. Yeah, yeah, it might have been.
It might have been between fifteen to twenty percent.

Speaker 3 (32:15):
So you sell a thousand, so if you sell a thousand,
you get a buck sixty yeah, sixteen percent?

Speaker 4 (32:20):
Sit yeah, or I gotta I gotta look at it
again because I know I had a big sale, and
I know I think it was like two or three thousand,
and I think I got like seven eight hundred dollars
off that shit think about it. But I sold a
two three thousand dollars AD campaign and didn't even get

(32:45):
a stack.

Speaker 3 (32:47):
I'm gonna say, let me, I'm gonna tell you something
funny real quick. So when I was talking to my
VP of programming before he confirmed the news, he was
saying that when I do my show, my show benefits me,
it doesn't really benefit the brand. So I had to
tell him, I'm like, well, how does brand benefit me?
Because I was doing radio and podcasts and before y'all,
I was getting money before y'all. When y'all get sponsorship

(33:07):
opportunities and stuff like that, y'all don't cut me in
on that. So why would I cut y'all in on
this stuff that I got going on. I'm proven to
y'all that my podcast with my radio show can be beneficial.

Speaker 2 (33:16):
Y'all just don't know how to move in and sell it.
That's on y'all.

Speaker 3 (33:19):
So another thing I wanted to run to real quick too,
is that when we talk about how you was breaking
down the money or whatever. You know what I'm saying, like,
if you make like four million dollars, how many times
have Our Heart filed bankruptcy? About two? Three times in
recent memory? I know when I was working at Our
Heart En Richmond, when it was Clear Channel, right before
they turned into Our Heart, they had filed bankruptcy. Then

(33:40):
I thinks like sometime in twenty eighteen they filed bankruptcy again,
and ever since then they always been doing budget cuts.
Why does a company file bankruptcy because your money is
fucked up? You know what I'm saying, you're more in
You're spending more money than you're bringing.

Speaker 2 (33:55):
In type shit.

Speaker 3 (33:56):
Now, that doesn't mean that, oh we're spending money on
too many and you're on air talent, we can cut.

Speaker 2 (34:01):
No, that's not what y'all need to stop doing. Three too.
I got the perfect solution, bro.

Speaker 3 (34:05):
How about we stop with the iHeart Media Latino Awards.
How about we stop the iHeart Media Country Awards. If
you want to have an award show, just have the
iHeart Awards. Don't have the iHeart Fucking Festival as well.
You have the iHeart Media Awards, then you have the
iHeart Festival. Then you also have the iHeart Podcast Awards.
Then you have Charlotta Magnee God's Black Effect Network that's

(34:28):
going down in Atlanta within.

Speaker 2 (34:29):
A couple of weeks. Why don't we get rid of
some of that shit because obviously that shit's not bringing
y'all enough money when you have to spend a lot
of money. I want to go into something as well too,
that ties in together. I read an article where when
iHeart and let's say you are music artist. Let's say
that you.

Speaker 3 (34:48):
Kendrick, because I'm gonna tie this into a story that's
popping real quick.

Speaker 2 (34:51):
Man.

Speaker 3 (34:51):
We may have to hop out and hop back. I'm
gonna see how fast I can do this real quick.
So let's say that you're an artist like Kendrick, and
you know you want to get into rot. Whatever what
I heard Our Heart would do is is they would
invite you to come to the festival or come to
the our Heeart Radio Awards and perform and an exchange
for you performing, you get favorable radio play.

Speaker 2 (35:15):
You know what I'm saying.

Speaker 3 (35:16):
It's kind of a new way of doing payola, when
we're not exchanging money, you're just exchanging services. So it's like, yeah,
agree to be a headliner in my Ourheart Radio Awards
and I'll make sure that you get some extra spend.
It makes perfect sense because it's the iHeart Awards. You
get extra spends, you get more notoriety, you know what
I mean. So that's kind of a thing. But that

(35:38):
ties into a story that I wanted to run to
you real quick. So you heard that Drake is dropping
Our Heart Media from its lawsuit, but it's still keeping
a CMG into it.

Speaker 4 (35:50):
Yeah, the petition.

Speaker 3 (35:53):
Yeah, you know what I'm saying. Because let's and I've
heard another story too that in the market that I'm
currently in now, not Columbus, in Atlanta, a two hundred
thousand dollars radio package, you know what I mean, that
gets you the radio play, that gets you the little
bit of stuff. So for me, it's like, so pay

(36:15):
yola still exists, except instead of it being between music
artists and radio DJ, it's between music label and radio station.
Because what normal up and coming artist is gonna have
two hundred thousand to give to a radio station for
spens and for rotation type shit.

Speaker 2 (36:34):
You know what I'm saying, to be in the mix.

Speaker 4 (36:36):
That's their whole shit, that's their whole budget for.

Speaker 2 (36:39):
Real exactly, you know what I mean.

Speaker 3 (36:41):
So it's like nobody's gonna be able to participate in
that whatso fucking ever. So my whole point with all
the decision I want to hop out and hop back
in and get a couple more minutes in with you
real quick. Yeah, when it comes to the bankruptcy shit,
that's because of executives fucking up. The executives get held accountable. Nah,

(37:02):
you got niggas like Bob Pittman and all these other
high level executives and shit, they fuck up the bag.

Speaker 2 (37:08):
All right.

Speaker 3 (37:08):
What we're gonna do is we gotta make up the
money cut everybody who makes less than such and such
an hour cut everybody who just fucking got hired, and
gut middle management. Gut middle management. Now upper management, you
need to do what middle management was doing. Come on now,
like that's bad, that's bad fucking practice. And it's just
what you were saying earlier, you know, I mean you

(37:31):
should be able to afford to have a midday person,
a afternoon drive person, and an evening person, with a
little bit of money left over for at least a
weekend person. If you don't want to spend money on
a morning show and you want to go syndicate it, fine,
I don't have no beef with that. Do I rather
see more local morning shows in these hip hop areas?

Speaker 2 (37:53):
Yeah?

Speaker 3 (37:53):
I would, because if we don't remember, the Breakfast Club
was a local morning show in New York. If it
wasn't for it being a local morning show in New York,
it wouldn't be syndicated. So how are we gonna find
the next syndicated show if there's no local morning shows
for it to be syndicated.

Speaker 4 (38:10):
That's not what they're trying to do.

Speaker 3 (38:12):
That's not what they're trying to do. What they are
trying to do, We're gonna talk about it when we
get back from the break because we gotta hop out
and hop back in.

Speaker 2 (38:19):
It's an SS experience.

Speaker 1 (38:20):
You're listening to the SS experience on sm G. You're
listening to the SS experience on sm G.

Speaker 2 (38:28):
We're back on the SS Experience.

Speaker 3 (38:29):
Make sure your rate review subscribe, do all that stuff
for the algorithm continue to be popping out here in
these digital streets. For you guys, it was just a millisecond.
For us, it was ten minutes because we're cheap around
here on this bait buying the unlimited Zoom. So during
that time three too. I tried to get this off
real quick. So as y'all know, I'm doing ramadant so
I haven't eating shit all day. Got my little breakfast

(38:52):
bowl right here from Jimmy Dean, nice little steak, joined steak, eggs,
spectated when cheese. I was about to scarf this down
real quick, but we got three two on, so we're
not gonna take up too much of the tiume or whatnot.

Speaker 4 (39:04):
You know what I'm saying, I ain't gonna hold you.
It's yeah, no, no.

Speaker 3 (39:08):
No, we're gonna I got I got the I got
the I got the game on what I'm saying like,
if I uh turn the you know what I mean?

Speaker 2 (39:14):
I got the game, Gucci. You know what I'm saying.

Speaker 3 (39:17):
I watched Love and Hip Hop at eleven o'clock eastern,
eight Pacific.

Speaker 2 (39:20):
It's all good.

Speaker 3 (39:21):
There's a nice little Twitter chain of people that watch
love and hip hop that I can always hop on
with to get the engagement and stuff up.

Speaker 2 (39:27):
So it's all love.

Speaker 3 (39:28):
So we were talking before we got on about basically companies,
not basically companies being cheap for real real to say
the least. And the reason companies are cheap is because
they're fucking up the money themselves. High level of executives
make bad decisions and make bad investments, but instead of
them being held accountable by either them being fired or

(39:49):
them taking a pay cut, that trickles down to lower
level individuals, entry level of individuals, people who have just
been promoted to some sort of position and they're in
a probation. It's kind of just like with Elon Musk
with the with the Doge thing. I call it Doggy
d Oge because when they first they had like.

Speaker 2 (40:10):
A little cute little dog.

Speaker 3 (40:11):
I'm like, oh doggy, okay, yeah, but nah, there's nothing
cute about what Elon Musk and Doge is doing. But
you know, they're cutting departments and a lot of those
individuals are people who are on probation, whether they just
got hired and it's their ninety days or they just
accepted a new position and it's within ninety days. I
tie that into this conversation about radio is because three two.

Speaker 2 (40:32):
Radio can still be cool.

Speaker 3 (40:35):
Radio can still be something that a child says, I
want to do that when I grow up.

Speaker 2 (40:42):
That looks fun. But you know how, it's not gonna
happen when the person who's doing the radio looks like
their grandpa. They're not gonna wanta do it. They gonna
think that it's old people shit. And that's the problem
that we get into three two. The demographic. I know
you said you've been out of the radio game for

(41:03):
six years now. The radio demographic for hip hop and
R and B used to be eighteen to thirty five. Yep,
they upped it to eighteen to forty nine.

Speaker 4 (41:17):
That's because of us, yes and no.

Speaker 2 (41:21):
You know what I'm saying. I agree with that to
an extent.

Speaker 3 (41:24):
But it's like, how many forty eight year olds is
actively like checking for Sexy Red. They're actively listening to
Kendrick No, they already they're on the They're on their
hip hop shit. They're listening to jay Z, they're listening
to Nas, they listening to Foxy Brown, they listening to
lorn Hill. That's what again, you're talking about us. That's

(41:46):
what predominantly they are listening to. They're not listening to
this new shit. The reason why they did it three
two is because they call it the money demographic. No,
I mean they feel that by adding what I said
eighteen and thirty five, So they added thirty six to
forty nine, because that's supposed to be the money demographic.

Speaker 2 (42:05):
As you know, that's around our age.

Speaker 3 (42:07):
A lot of us own businesses, a lot of us
you know, have those type of things. But you can't
have listeners and all of that shit, or you can't
have you know, sponsors and all that shit without listeners.
So for me, yeah, I'd rather have the eighteen and
thirty four year olds that may not want to invest

(42:27):
in home ownership, that may not want to fucking.

Speaker 2 (42:32):
Have a law.

Speaker 3 (42:32):
You know, you hear the commercials on the radio. You
know what I'm saying, It's not for young people. The
commercials ain't for young people for real, for real. If
you're not talking about a nightclub that's popping off of
some shit like that. Radio commercials ain't really for young
people for real, for real. But at the same time,
the music isn't for old people either, And that's the
balance that we have to balance out, which again it's

(42:54):
very simple. Old people, R and B station, throwbackstation, young people,
hip hop and R and B station.

Speaker 2 (43:01):
That's how you separate the shit. You don't bring it
all that.

Speaker 3 (43:05):
You don't lump that shit all the fucking together, unless
you're like V one oh three down here in Atlanta
and you do play the throwbacks in associating with R
and B and hip hop, you got everybody covered.

Speaker 2 (43:15):
Most hip hop stations don't do that.

Speaker 3 (43:17):
The oldest music that they'll I mean, on our station
will some well, I mean we'll play some Biggie and PARC.
But it's like one song in a song set. It's
not like it's it's not like it's habitual and all
of that shit. But three two I agree with you
with that shit though. Bro, It's like they're fucking up
the money and they can't afford to do shit, and
now radio suffers because of it.

Speaker 4 (43:39):
Yeah, I mean, that's that's how it is across the
board when it comes to big business. You know, the accountability,
it's so backwards, it really is. It is so backwards,
and I mean that's usually how it goes. I mean,

(44:00):
it sucks that people outside of upper management have to
be the ones that suffer. And I mean we've all
seen like a shitload of you know layoffs, you know,
and the people that have families, and I've talked with
people that like, you know, like about to be forty,
you know, that that transition out of radio, just like

(44:23):
I did years ago. And you know, I never forgot.
I was talking to her, a good friend of mine,
another v issue alone, and she was like, she had
no interest in keeping radio going because it was just
so unstable. And mind you, this is way before COVID,
you know, and radio has always been that way, you know,

(44:44):
you know, a Top of the Year every February at
you know, First Media Radio before they got bought out,
Top of the Year February. Budget cuts was coming around, yep, yep,
every and it was like clockwork every year around the holidays,
I are about to cut.

Speaker 2 (45:03):
Some people, and I was like, just like, just like ESPN,
yeah yeah, And I.

Speaker 4 (45:09):
Feel for those that, you know, uh, get get put
in a situation where they like Luca and a D
where they just bought homes in there, you know, the
cities that they playing in and boom get traded at
fucking after midnight. On a Saturday. You just closed on

(45:30):
a home a week ago or six months ago. You
know what I'm saying, Like I feel for those people, man,
and it's it's crazy how there's there's just no empathy,
Like they get zero fucks about your livelihood. And that's
why I took I took on entrepreneurship because I know
one thing, I'm gonna give a fuck about myself and

(45:55):
you got to. You got to.

Speaker 2 (45:58):
So I'm and again and that's why I mean, I'm trying.

Speaker 3 (46:01):
I'm trying to be in the entrepreneurial space too, Like
when even when I work with our heart and I
still come at it with the executive, CEO, owner mindset
because I control my environment. Y'all don't control my environment
because if y'all, when y'all try to, it's just horrible
and I'm just not fucking with it. So I control

(46:21):
my own narrative. I control my own brand, even amongst
a corporation. That's why my VP of Programming said, when
I do shows and stuff, it's to benefit me and
it's not necessarily to benefit the company. Now, when I
tried to benefit the company, they wasn't trying to.

Speaker 2 (46:35):
Hear it y'all.

Speaker 3 (46:36):
Y'all would drop the ball on certain things that I
would try to promote. I would tell y'all what other
markets are doing that we should implement them. Y'all don't
want to. They didn't want to do it. So it's like,
I can't work with y'all. Bro, I'm sorry, I just
can't work. I can't fuck with y'all. Y'all like the
way that. And I give you another example, three two
and even even ninety nine to five jams is a

(46:56):
little bit better than this. In Columbus, our market president
is let's just say non African American. I don't want
to just say white people, but well this fuck, I
don't care, it's my podcast, Say what the fuck I want?
Market president is white. VP of programming is white. Program
director is non existent in the market. How can a
hip hop and how can a hip hop and R

(47:17):
and B station thrive under that? Sales team is not
black either. There might be one brown person, but they're
from an island from what I was told when I
had my conversation with the VP yesterday, So you don't
have no black people. The one person that does sell
black is a white lady, but she's not going everywhere
to get the money. Now, let's talk about Atlanta real quick.
Atlanta has a black market president. They don't have a

(47:42):
VP of programming because they they kind of felt like
they didn't need that position. But they have pro They
have program directors throughout all of their other stations. So
the program director who's black is active. The program director
in Atlanta, he's not even on the radio no more.
Because you know what you people do, They evolve. Yeah,

(48:04):
I can be a program director and be on the radio,
but I want to be an executive.

Speaker 2 (48:09):
So we're gonna evolve.

Speaker 3 (48:10):
So I'm gonna get off the radio and be a
program director and allow someone else to be in the
seat and cook. Now I'm not saying all program directors
don't need to be on the radio. I'm just saying
that for certain ones have that ambition to be off
the radio and kind of like build and cultivate something.
Just don't be sitting there on the radio the whole time,
just taking up a spot when you can just be

(48:30):
in the office. And a program director who I'm talking
about down here in Atlanta, he's not an old person.

Speaker 2 (48:36):
He about I guess, I guess he about it.

Speaker 3 (48:37):
Here around us and he could still be on the radio,
but he like, no, I'm about to be on some
executive shit. I'm about to facilitate from behind the scenes.
Still get my bag, still do my DJ and shit.
But I'm just about to be working behind the scenes.
I don't have to be the face on radio. I mean,
I could still be the face on other shit, you
know what I'm saying, But as far as the radio go,
I don't have to be the face. And that's the

(48:58):
thing about radio where they just don't want to fucking evolve, bro.
And because they don't want to evolve, it's like you
were saying earlier, good young talented people just can't get
can't get on.

Speaker 4 (49:10):
Yeah, that's that's what it is.

Speaker 3 (49:12):
Because I was looking at like I'm looking at unknown people, right,
I don't know who they are, but they got like
one hundred thousand subscribers, they got like two hundred thousand
YouTube views. I don't know who you people are, but
somebody knows who y'all are because y'all got the subscribers,
y'all got the views, and as you know, YouTube is

(49:33):
cutting them a check. Now, if it was that easy,
and you know what, let's let's battrack real quick.

Speaker 2 (49:39):
Three two. That's why radio has a problem.

Speaker 3 (49:42):
Radio has to remember that it's not the nineties, it's
not the eighties, and it's not the early two thousands.
You don't have radio and TV as your only entertainment. Radio,
you're fighting the Internet, You're fighting Wi Fi. I can
listen to my radio show, or I can listen to
my music on Spotify. The average podcaster, like, can you

(50:09):
imagine ky Sin being doing radio? Now, keep in mind
he has on his YouTube channel, he gets millions of
people locked in. Do you think radio could afford him?
He don't know, because his asking price will be a lot.

Speaker 4 (50:24):
Right way, Yeah, it'll be man.

Speaker 3 (50:29):
Because because this is what you just, this is what
you have to tell of ky Cent and what I'm saying,
or any or any or Drewski, anybody like that, any
anybody that has a big YouTube following. I have to
give up some of my freedom to work with y'all,
which is the FCC, because you can't you know what
the FCC is. You can't do certain shit on radio,
and I have to not get as much bread as

(50:50):
I get over here. Come on, bro, radio, you you
you're not gonna win because all of the young talent
that you would want, you can't afford them because they
already have their own soul media followings. And the only
thing that you have left is is the I'm not
gonna say the bottom of the barrel, but you're dealing
with mid level talent at this point. Even if you're
talking about the most exceptional radio talent, they don't have

(51:11):
a million subscribers. They don't have a million followers. Like,
let me like, like if I can do this right now,
all right, so if I go to see the god
on IG right now, I'm fat finger typing, So excuse me. Okay,
he charlamagnea god has four point five million followers. Now

(51:35):
keep in mind he does a radio show in New York,
where New York alone has like eight million people. So
if you're in a city that has eight million people
and you only have four point five million nationwide, that's
an issue that's mid Let's see, let's go to let's
go let's go to envy real quick. How many follow

(51:58):
how many how many IG followers this person? And again
I'm fat finger typing, so you gotta excuse me. I'm
not the eend of the it's just some bullshit experience.
Envy has two point one million followers. Again, he's in
New York City where there's eight point million people in
the city alone, and you have two point one million followers.

Speaker 2 (52:21):
Now who I was just talking about? Cossim? Right, let
me see if I can spell?

Speaker 4 (52:25):
All right, you gotta pull it up, bro, Can.

Speaker 3 (52:29):
You tell the on Instagram? Can you tell the people
how many followers he has?

Speaker 2 (52:33):
Well?

Speaker 4 (52:33):
I got his, I got his income pulled up?

Speaker 2 (52:36):
Okay, Well, well wait before you do that real quick.

Speaker 3 (52:37):
On Instagram, he has thirteen point four million followers, so
he already has more than Envy and fucking Charlomagne combined.

Speaker 4 (52:47):
Right, and he makes well over a million a month.
That's before. I don't know if that's after because you
know Twitch, they take fifty percent subscriber revenue.

Speaker 3 (53:01):
Right, So but we can say he generates a million
dollars worth of of shit a month. Horvard Howard taxes
and all of that shit divide them up. That's how
he divide them up. So you wanted so you want
to tell me that a nigga who who revenue generates
a million a month is going to sign on with

(53:22):
our Heart Radio and at best at super duper best,
and I'm talking about they're going to have to gut
the company give him a million dollars a year. You
know what I'm saying. For us in the industry, a
million dollars a year is great, you know what I'm saying.
You think you can give that a content, You think
you can give that to a fucking Drew Ski.

Speaker 2 (53:44):
Nah, you can't do that.

Speaker 3 (53:46):
Y'all can't afford those individuals that y'all want to give,
the ratings that y'all want to have, that can bring
you the listeners that you guys want to have. Radio
one iHeart are to see in this y'all cannot afford
these people. Y'all can't. And guess what that means. Three too,
You're competing with them. You're competing with those individuals. They're

(54:09):
on the Internet, they're on social media. You just said,
they're on Twitch.

Speaker 2 (54:14):
Radio. You're competing not just with the TV people, you're
competing with the Internet. And y'all are losing badly, horribly.
Three two. Sometimes I don't want to be in this
industry neither, bro.

Speaker 3 (54:27):
But outside of this, bro, it's like, either i'm'na have
to get on my social media ship and really be
on some clown cartoon shit, or I'm gonna have to
fucking go back to costing the work, bro, And I
ain't trying to do neither of that.

Speaker 2 (54:38):
Ship, Yo, Straight up and down.

Speaker 3 (54:40):
If y'all can still spend millions of dollars in advertising,
cut me in or cut.

Speaker 2 (54:44):
It out, cut me in, or I'm either cut me
in or I'm a fucking cut you.

Speaker 4 (54:51):
Nah, you're gonna have to You're gonna have to just
do it for your network. That's that's what it's all
going bail down to. Because the way the way radio
is going is it's like the way as you can see,
like with politics, it's not it's not for Middle America.

(55:11):
It's either your poor or in a one percent. If
you're anywhere in between, it a hey, best of luck
to you, you know what I'm saying Like that, that's
just so moving forward, like just man put all that
effort into SMG.

Speaker 2 (55:33):
That's what it's. That's what it's.

Speaker 3 (55:34):
That's what it's about to be, you know what I mean?
Straight up and down, because true, I want to check.
I want to check, you know what I'm saying. I
don't want to be fucking working hard, hard, and then
I got to get out the mud. But that's why,
like I was telling you earlier, the SMG podcast network
app is now in a position, well not the app,
but the network itself is in a position to monetize.
When you guys listen to this podcast and you guys

(55:56):
hear a ad, thank you for listening to the ad,
or thank you for letting the ad play while you
listen to the pod, that's how we generate That's how
we generate revenue. The more people that listen, the more,
you know, the the account goes up.

Speaker 2 (56:10):
Type shit. You know what I'm saying.

Speaker 3 (56:12):
It's very light work right now, but I know for
a fact with the amount of people that we can
put on, that's why I got other podcasts like official podcasts. Now,
Takla is about to do a podcast called Inspiring Mindset
or Inspiring Minds that's about to be on the network. Shoot,
know what I'm saying. So she's gonna have her own situation.
I already told you about Coach Mo. We about to

(56:32):
have Tia Cooper on tomorrow. So when that podcast dropped,
that's gonna be a situation right there. And three to
them trying to offer you a mixed type situation. You
know what I'm saying, Send me a mix, man, I
can throw in the pod like a little hour forty
five minute joint. You know what I'm saying. So, hey,
look something to fucking bring in revenue. You know what
I'm saying. Shit, you want a nice little DJ mixy?

(56:52):
Can you remember you said that's what podcasting used to
be like for you. So I'm giving that opportunity to
get that shit back.

Speaker 4 (56:58):
Yeah, when podcasting jumped on off, it was it was
DJ's making mixes. So but I think I wanna I
think I'm wanna work out a live stream in such
a scenario with with your network.

Speaker 3 (57:11):
That's what Coach Mole said. Coach Mo like, Yo, how
can we get the live ship going? I'm like, I mean, shit,
I got a Twitch channel. I just don't know how
to like really cook and use that joint. But just
like with Instagram Live, like you have you ever been
to club and so a man be on my live
and then you look at the top right hand corner
and you see like nobody for one person or two people,

(57:32):
and they talking about, hey man, you want my live, bro,
I don't want That's the only reason why I don't
want to do a live show. But that's just embarrassing
as fun. Bro, I know, it builds up and all
of that ship. We can definitely get there, I'm saying,
But that ship is that shit is that's just a situation.

Speaker 4 (57:45):
Yeah. But I mean, if you if you're doing something
like I mean, at the end of the day, people
can see the live when you finish, you know what
I'm saying. But I think, yeah, utilize the twitch joint
because that's another way you can get a check. You know,
you build up a subscribers and and why you you
know what I'm saying, you building up getting the downloads.
But also excuse me, you're able to streaming and get

(58:07):
paid off the subscribers there. And it's not like the
YouTube algorithm where uh they pay you per one hundred
views or whatever. I gotta look and see, but I
know they base it off of your subscriber count. I

(58:29):
have seen that.

Speaker 3 (58:31):
Yeah, So just to show the camera real quick, like
you know what I'm saying, gotta twitchy something something told me,
something told me to use to try to use the ship.

Speaker 2 (58:41):
And you know what I mean, I'm gonna try. I'm
gonna try I'm gonna try to I'm gonna try to figure
this shit out, you know what I mean.

Speaker 3 (58:46):
So I got the gen on deck already, just you know,
gotta hit the hit the live button, you know, figure
out how to get people on and you know, together,
because every time I see somebody on the Twitch, I
normally see them like they have people together in one
place they don't really have.

Speaker 2 (58:59):
I mean, I don't know, but I have to double
check that shit.

Speaker 3 (59:01):
But when I get when I get a better home
set up, because I'm about to move from where I'm
at right now. I mean, I'm gonna I got a
crib in Ohio, which I don't even want to move
into that shit for real real, but I got that
shit for my son so we can have our visits
and shit, you know what I'm saying, So we can
have a crib. But more than likely, I'm probably about
the uh my grandma and my uncle on my mom's
side of the family, because you know, my mom passed

(59:23):
away or whatever. They got like two cribs in Norfolk
that I don't think nobody's using it or they may
have to rent rooms out of them bitches. I don't
know exactly how they're doing that shit. But shit, I
have a spot. I have a spot back in the
seven five to cook in or whatever. No, mean to
do some live stream and shit. So you're not You're not.
You're the second person. No, it's matter for you're the

(59:43):
third person, because really the second person was Takyla. So
Kyla was like, can we do something live on YouTube
or twitch or whatever? So well, well, we'll get that
technology together, you know what I'm saying. Try to get that,
try to get the live shit popping, because I know
for sure I'm about to actually get the network popping
on the radio side.

Speaker 2 (01:00:00):
And actually.

Speaker 3 (01:00:02):
I forget the name of the shit where it's like,
I know, it's one of those DJ shits where you
fucking pay like fifteen dollars a month, you have a
limited access to all the music, and you can just
fucking just add them shits in. Then I think if
you pay like an extra two dollars or some shit
like that, you can actually download the music itself. But
if I just pay the fifteen, I'll just have access
to the music and just create a music log, and

(01:00:24):
I can just turn the podcast network into an actual
radio station and have like real music popping off on
that bitch and then try. You know, I'm saying I
got I got some shit cooking, bro, Like, come on, bro,
I'm an innovator.

Speaker 2 (01:00:36):
I'm a creator to say the least. You know what
I'm saying. I build.

Speaker 3 (01:00:39):
I was a kid building legos and shit, just building
coliseums and cathedrals and all of that shit. You know,
I know how to build something and make it work.
So yeah, man, So I'm trying to think of something else. Man,
I think I wanted to run about like one little
story just to get some culture. So this don't seem
like a full fledged you know what I'm saying, bitch section?

Speaker 2 (01:00:59):
Real quick? Did you see are you hit the WrestleMania?

Speaker 1 (01:01:02):
Like?

Speaker 2 (01:01:02):
Are you hit the wrestling and all that shit?

Speaker 4 (01:01:05):
Now?

Speaker 2 (01:01:06):
Damn bro, I got man. Niggas done.

Speaker 3 (01:01:10):
Niggas don't sold out, b But let's get into some
whole shit real quick though. So you know the person
who accused jay Z of the rape thing with him
and Diddy back in like the early two thousands, that
shit got dismissed.

Speaker 2 (01:01:21):
Now jay Z is about to know me sue the.

Speaker 3 (01:01:24):
People that did that ship as he should, as he should, yeah,
as he as he fucking should.

Speaker 2 (01:01:31):
But this is my thing though. Three two.

Speaker 3 (01:01:33):
You can't be a billionaire and sue people that don't
even have one thousand dollars because what money you're gonna get, Like,
you just gonna basically take their money for the rest
of their lives, kind of like Tasha K and Cardi B.
Even though Cardi B kind of helped Tasha K out
by reducing the bread that she owe. Right, So, how
do you how do you how do you feel about it?
How do you see that? You know what I'm saying, billionaires,

(01:01:53):
millionaires suing people that basically don't got it type ship, Like,
what's the end game with that?

Speaker 4 (01:02:01):
I think the end game is, well, he's suing he's
suing the Jane though, as they've been calling her Tony
Busby and his law firm. Really the law firm has
the money.

Speaker 2 (01:02:17):
Yeah, okay, yeah, yeah, good that as Oh.

Speaker 4 (01:02:20):
You know, either that or they garnish, you know. Basically
he's sending a message like and he warned him. He
warned them in a statement. He put his statement out.
He called out Tony Busby and he said, Yo, I'm
coming at you. Be ready. I didn't do what you said.

(01:02:44):
I did, but just be prepared for what's to come after.
I'm paraphrase, and he didn't say.

Speaker 2 (01:02:50):
That I built different. I'm not one of the ones.
I'm built different.

Speaker 4 (01:02:53):
I'm built different. And they about to find out because
Tony Buzzby been in He been in the he been
in the circle for for a while now on some bullshit,
you know, uh lawsuits or whatever, trying to get some
money grabbed, like like the dude man who was the
lawyer he tried to I think he tried to get
a money grab with R. Kelly, but then he got

(01:03:15):
caught up in some a Nike lawsuit. He tried to
store Nike, and that ship came out, you know, like
Jay is Senter sending a message like, Yo, you ain't
about to you ain't about to get the money grab
out of me. Like that ship might have worked for
you know, Rapper, A, B and C. But nah, not
over here. M So I hope he. I hope he

(01:03:38):
shus that whole like Tony Busby is all of them.
I hope he shuts them all down. Garnished, they garnish everything.

Speaker 2 (01:03:46):
Nigga about to own the law firm. God dagg.

Speaker 4 (01:03:49):
Yeah, he Rock.

Speaker 2 (01:03:52):
Carter or Carter and.

Speaker 4 (01:03:53):
Buzzby Nah Carter and associates.

Speaker 2 (01:03:58):
Right, you know what I'm saying, fucking blue Ivy about
to run that ship, but he.

Speaker 4 (01:04:05):
S rum yeah they yo. It's as as as when
I saw that ship, I was like, as he should
because the internet was just running with with that joint
all we knew about Jay and beyond. It's like they
want them to be like so demonic, so bad, Like
they just want like if anything was to come to,

(01:04:27):
like it would have came to like when he stabbed
almost thirty years ago.

Speaker 3 (01:04:35):
Was that Yeah, Yeah, Riviera was popping out there with
Cam Charlie Baltimore and all of that.

Speaker 4 (01:04:46):
If he was if anything was to come out, it
would have been then, because you know they pull out
all your ship in court.

Speaker 2 (01:04:55):
Yeah, and.

Speaker 4 (01:04:59):
You know, leave j alone man. Jy life had to
be fucking sixty.

Speaker 3 (01:05:06):
Jay Z and Beyonce was not in the Epstein list
because I think Trump and his people's got that released
and they wasn't in it. So it's like, damn strike
too for trying to put them in that bullshit as well.
And I thought it would have some reprieve for Diddy
because Diddy was tied up in it too. But then

(01:05:27):
what happened was Diddy lost one of his lawyers. I'm like, damn,
I thought that would be a victory for Diddy kind
of sorta you know what I'm saying.

Speaker 2 (01:05:34):
But I guess not. And what's the last you heard
about Diddy?

Speaker 3 (01:05:39):
Because last I heard about Ditty that Nigga was in
fucking solitary confinement because of a riot.

Speaker 4 (01:05:45):
I haven't heard anything, honestly, Okay.

Speaker 3 (01:05:48):
I mean I ain't really paying attention for real, for real, man,
these dudes is I just hated when people get accused
of shit and they got to eat it until it's proven.
And a good thing that the hole didn't have to
go through the court process. Good thing that the chips
fell before I had.

Speaker 2 (01:06:06):
To go to court, you know what I'm saying.

Speaker 3 (01:06:09):
We don't got to worry about court TV seeing in
the trial and all this other ship like we got like.

Speaker 2 (01:06:16):
Like we did I forget, don't did it go to court? Sometimes?

Speaker 3 (01:06:18):
I mean, he has to come to course sometime this year,
like sometime in the spring or the summer.

Speaker 4 (01:06:23):
I don't think they have a court date set no.

Speaker 3 (01:06:26):
Cause, I thought he had to go to court sometime
in May because I felt something around my birthday life, like, Okay,
they're gonna be in court in May.

Speaker 2 (01:06:32):
I mean we can.

Speaker 3 (01:06:33):
I mean, obviously we don't fact check, not fact check,
but obviously we don't do pre production type shit on
the SS experience. We just if we know, we know,
we don't, we don't if it has to be fact checked.
Their internet is right next to us, so it is
what it is.

Speaker 4 (01:06:46):
So disposed apparent court last month. But he was admitted
to the hospital.

Speaker 2 (01:06:52):
Mm hmm.

Speaker 4 (01:06:53):
Okay, okay, yeah, this was this was a month ago.

Speaker 3 (01:06:58):
Okay, all right, Well hopefully hopefully everybody can you know
what I'm saying, be right or whatever?

Speaker 2 (01:07:03):
Man, But all in all, man, just to go ahead
and just wrap up the pod. Real quick Man.

Speaker 3 (01:07:12):
Radio will be in better hands once the people who
are currently in charge go away. But if you're not
in the mix to be in the mix, then it's
pretty much nothing that can be done about it. So
with this conversation, I'm gonna focus which It's not like
I haven't focused my attention on this, but I'm gonna

(01:07:33):
focus more attention on the podcast network and the new
radio station that I've been working on for a while.
I've been waiting for my taxes to get back. But
my taxes got taken by child support.

Speaker 2 (01:07:46):
Fuck that bitch.

Speaker 3 (01:07:48):
Fucking that shit took like fucking five thousand dollars, you
know what I mean. But yeah, that shit's in the
way though. Hey, well look though, man, three two, I'm
gonna chop this thing up. Man.

Speaker 2 (01:07:58):
We're gonna do this the way that we are always
do it.

Speaker 3 (01:08:00):
Man, you got anything that you got going on any
any spots that you're gonna be performed at hold on.

Speaker 4 (01:08:07):
Uh fat Tuesday out here and Raleigh this month, I'm
doing a couple of like I'm doing this Friday and
next Friday doing karaoke and then Saturday the eighth. In
the twenty second, trying to take trying to take it
on the road, man, trying to get out to Vegas
and trying to hear you know, reach out a lot
of casinos in different states, you know, just trying to

(01:08:29):
just do on that.

Speaker 3 (01:08:30):
So yeah, I keep you posted, all right, no doubt man.
So three two, Man, it's always good to have you
on the show.

Speaker 4 (01:08:36):
Man.

Speaker 2 (01:08:36):
We're gonna do this again.

Speaker 4 (01:08:37):
Man.

Speaker 3 (01:08:37):
Make sure you make sure you tap in on that
ig live or just make sure you catch that Tea
Cooper interview.

Speaker 2 (01:08:42):
That's gonna be real. Lit, Man, we got some fun
conversation to do. I got you bro already.

Speaker 1 (01:08:47):
Man, easy, sir, you're listening to the S Experience on
S and G.