Tyler Whitcomb: 20 Years of Building Programs, Teams, and Leaders

Tyler Whitcomb has spent over 20 years building champions — and he's done it from every angle.

As a professional basketball team owner, athletic director, college coach, and now as KuyperWorks Specialist and Adjunct Professor of Sports Management at Kuyper College, Tyler has seen leadership from every perspective. Recognized as International Basketball League Executive of the Year and honored as a Grand Rapids Business Journal "40 Under 40" recipient, Tyler has built his career on recruiting excellence, creative sports marketing, and developing programs that win.

But Tyler knows something most don't: talent gets you in the door, but character keeps you in the game.

In this episode of The Standard Podcast™, we dive into:

• The biggest lie the sports industry sold coaches and athletic leaders
• What it really takes to build winning programs that last
• How to recruit not just talent, but culture-builders
• Leadership lessons from owning a pro team to coaching college athletes
• What the next generation of coaches and sports professionals needs to understand
• Why creative sports marketing matters more than ever

Tyler has produced best-selling basketball playbooks and videos with Championship Productions and continues to mentor the next generation of coaches and leaders in sport. His journey is a masterclass in leadership, program building, and creating sustainable success.

This is raw. This is real. This is the truth coaches and athletic leaders need to hear.

Connect with Tyler: LinkedIn: Tyler Whitcomb Institution: Kuyper College

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ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

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