The Standout Business Show: Unconventional Content Marketing Ideas, Business Growth Strategies & Personal Brand Insights

The Standout Business Show: Unconventional Content Marketing Ideas, Business Growth Strategies & Personal Brand Insights

Business As Usual? No Thanks. Join the smart, savvy Founders, Creators & Marketers who refuse to blend in. The Standout Business Show is NOT just another a talk-show; it’s a take-the-ball-and-run show! 🏈 Each week join host, Brad Powell, on a journey across the marketing world 🌎 in search of the most surprising & imaginative ways to stand out from the crowd. You'll discover content marketing ideas, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently. And bring your questions because our show is recorded 🔴 live! That means YOU get to bring your own perspective and ask those burning questions that even the host may miss! This show will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, business coaches, consultants, agency owners and online marketers. If you want to learn how to grow your personal brand and build a standout business, you're in the right place. This show will provide answers to questions like; *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients?


September 25, 2023 25 mins

We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).

So, why do so many small businesses think that paid ads are the best way to market their business?

While paid ads may generate short-term results, they're often viewed as intrusive & less authentic.

On the other hand, organic marketing lets customers discover your business more natural...

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How do you humanize your brand and build real human connections in the online marketing world?

Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.

This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He&apos...

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How can you build a community of brand advocates that love your company as much as you do?

After all, your customers don't need another thing; instead, they want to feel a part of something

What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?

Crack the code of creating a loyal tribe of brand cheerleaders with this week...

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Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? 

They're proof that you don't have to be the smartest, the most gifted, or special person to find success.

After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)

Their sec...

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Is Podcasting having its moment?

With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience.

But can you actually make any money at it?

Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you?

This week's gu...

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Why is selling a service so difficult? 

After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.' 

The truth is, service providers can often have challenges with:
✅ Talking about and asking for money
✅ Building relationships quickly with potential clients
✅ Over-educating potential clients

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Ever wondered how to captivate your audience in less than a minute? 

The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.

And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights. 

By far the ...

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Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox.

And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily.

A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a call?"

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Are you ready for success & exponential growth?  This year?

'cause, here's the thing:

Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofing

But, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get not one, but 100 of...

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Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out.

If you're selling higher ticket 1:1 coaching or consulting,  be careful: 'cause there's a problem with "how-to" content.

And depending on how you do it, the clients you love to serve will str...

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Ready to stop with the endless social media posting? Or praying that clients find you?

Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers?

What if you could opt out of that frenzy?

When it comes to building a standout business, most people think they need:
✅ A Perfect website
✅ A Large social media following
✅ Weekly ema...

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Get ready to revolutionize your content creation game! 

I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about...

...that will truly be your best content yet!!

I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offerings by changing your audiences' p...

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Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds!

We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing robust profile videos from host, Brad Powell & previous guests Ro...

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Are you sick of social media? Feeling overwhelmed by the constant noise?

How do you avoid blending in but also avoid the burnout that comes from being constantly online?

Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley!

Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.

As a former...

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Ready to unlock the true potential of short form video for your business?

In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience.

Learn how everyday entrepreneurs, with zero video-making experience, can create their own Mic Drop Moments to skyrocke...

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Ready to break free from the noise and build a high-ticket business based on trust?

This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos.

The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audience possible t...

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What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?

How would you approach your day? Your work? Your relationships?

If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.


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It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"

The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.

But there's no need to get left in the digital dust.

This week's guest on Th...

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What if you went from creating boring content to posting like a pro?

or from having everyone ignore your content to getting crazy engagement?

or flailing as a creator to honing your message with insane clarity?

Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.

Wielding his flaming sword of fire🔥 Ryan's been blazing ...

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What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?

And what if you made it exclusively for the late-night crowd?

Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?

What would this do for your brand?

Can you actually tu...

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