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September 30, 2025 23 mins

In this impactful episode, Nathalie Doremieux, CEO of The Membership Lab, shares strategies for building thriving online memberships. If you struggle with trading time for money or scaling solo, you won't want to miss it.

You will discover:

- Why memberships create recurring revenue without expanding payroll

- How to validate ideas by surveying your audience first

- What AI tools like ChatGPT accelerate content and marketing


This episode is ideal for for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Nathalie Doremieux is an online program strategist and membership expert, and co-founder of New Software Marketing and The Membership Lab. She's been in business for 19 years, worked with quite a few coaches, and continues to do so. With her husband and her team, they help established business owners scale their expertise, make a bigger impact by assisting them to create online programs that their members won't want to leave. She uses the power of AI to accelerate clients' results and help them get unstuck.

Want to learn more about Nathalie Doremieux's work at The Membership Lab? Check out her website at https://themembershiplab.com/gift and connect with her on LinkedIn at https://www.linkedin.com/in/nathaliedoremieux/

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Take the Founder's Evolution Quiz Today

If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

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