Episode Transcript
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(00:02):
uh Your last name is Waldis.
Waldus, W-A-L-D-A-S, yeah, Waldus.
Just like it sounds, yeah.
Sure.
And then they're not.
Yeah.
yeah, I always wanna check.
All right, here we go.
Hello, hello and welcome.
(00:22):
Welcome once again to the Start, Scale and Succeed podcast.
The only podcast that grows with you through all seven stages of your journey as a founderand.
For those of you who've followed me or listened to the podcast for a while, you probablyknow that it was a podcast episode that totally changed the course and trajectory of my
life over 10 years ago now.
And my goal with each and every episode is to offer that kind of life-changing wisdom forfounders in each stage of their journey.
(00:48):
And today, I'm especially excited about that opportunity for all of you in stage one, allyou pre-founders listening today, because...
My guest with us here is David Waldis, who's the creator of the Aligned Living System.
With a background in education, coaching, and entrepreneurship, he helps individualsachieve alignment and flow in both their personal and professional lives.
(01:12):
David is also the author of Insight, Influence, and Flow, a guide for businessprofessionals where he shares practical tools for achieving sustainable and lasting
success.
As an international speaker and coach, David's work has positively impacted livesworldwide, helping individuals reach their highest potential.
He's here with us today.
David, welcome to the show.
(01:33):
I actually just recently, yes, I just recently read a study that was done by Pew ResearchCenter, I think it was, and of self-employed individuals, uh they were considerably, I
will say it that way, more likely than not self-employed individuals.
to be fulfilled in their job, to say that they love it.
(01:55):
It was something like 60%, which was amazing to me.
uh And despite all the pro-employee changes that have happened in the market over the lastuh four five years, some of the silver lining, if you will, in the wake of COVID, uh is
that more than half of professionals that they surveyed were still less than thrilled withtheir job.
(02:17):
So first question for you here out of the gate, why do so many professionals feel stuck
and while starting their own business or side hustle, solve it for them.
Yeah, that's great, Scott.
I think it's that feeling of I don't have as much agency over my work day, over my worklife, over what I'm working on, what I'm not working on.
And that feeling that feels like somebody else is dictating my life or my work life orwhat's open to me and what's not open to me.
(02:44):
We love freedom.
And then we go to create it ourselves.
And I love where you're going with this, the idea of am I creating freedom for myself?
or am I just making myself my own boss?
And maybe that's even worse than my last boss.
I often joke, you know, like how self-employed, well, it's great, but my boss just won'tlet up, you know?
(03:07):
And so, you know, are we creating something that is about passion?
And you know, it's funny, I started joking with my clients, usually after they've signedup with me, saying, they're like, man, I just keep getting more in touch with my passion.
I'm like, yeah, I didn't tell you this when you signed up, but...
uh
One of things that happens, anybody I work with becomes unemployable within the first twomonths because you can't do things ineffectively anymore.
(03:30):
You can't do things the way other people want you.
You get passionate about what you want to bring and you have to bring it.
And so when that's our driving force, rather than, know, God, I want the freedom.
And I think this is just a dead on truth about everything in life.
Whenever we're trying to create by getting away from something, we're just hangingourselves out to dry.
(03:51):
It's got to be, I want this.
And this is what I want to create.
I'm not doing that shit anymore.
I'm going to do something else ah that never works.
Yeah, that's so, so true.
And what's interesting is you see the journey that founders go through, that reality kindof sandwiches it on both sides.
You see a lot of folks early on that are trying to leave some type of bad boss or badsomething out uh behind them and uh you jump in, maybe they should, maybe they shouldn't
(04:22):
start a business.
Well, you fast forward five, 10, 15, 20 years and folks are thinking about getting out oftheir business and they leave to get away from the whole thing.
It's really wild.
And yeah, I couldn't agree more.
think the advice in either of those situations is what are you going to, not what are yougoing from?
Yeah.
often think about that too when I've talked to people that have had boats.
(04:45):
I'm like, oh, I'm thinking about getting a boat.
What do you think?
And they go, you know, two best days of owning a boat is the day you buy it and the dayyou sell it.
And some people's businesses are like that.
Like, oh, freedom.
Oh my God, this won't end.
Yeah, yeah, it's so true.
So in my world, the world that I come from, I should say, I'm working almost exclusivelywith founders and their leadership teams.
(05:07):
And so one of the questions that I get asked a whole lot from people casually when I tellthem what I do is this question, um what do you think of my business idea, whatever it is,
right?
Everyone's got an idea.
And I actually don't think that's the right,
It's a good question.
It's one that you have to answer if you're going to start a business.
(05:31):
well that and I think a better question is should I start a business?
Right?
Like, is this actually the right mechanism or platform for me?
And so when you're working with your clients does that question come up?
This idea of whether they should start their own business and if so, how do you help themnavigate it?
Yeah, that's great because I think when we hit a certain place inside of ourselves wherewe just go, gosh, I'm really getting in touch with my purpose, that purpose either plugs
(05:58):
into somebody else's machine or it doesn't.
And if it doesn't plug into somebody else's and there's not a spot in us, is one of thecogs in the wheel and in their system or a way that we can help enrich their system or
lead in their system, then we got to start looking, well, how do we create that system?
I love that quote from, ah I forget his first name, but Porsche who started Porsche, said,there's a car I always wanted to drive and didn't exist, so I created it myself.
(06:27):
And that piece, if it doesn't exist, we don't need to reinvent the wheel.
If there's a spot for us in somebody else's machine, great.
And if we can enhance it and expand it, because being an entrepreneur, it's not easy.
It doesn't end.
There's always something you have to be taken care of.
You're responsible for everything.
And if you don't see it that way, it's not going to work for you.
(06:47):
And so I think that question is getting really clear about what your passion is and itcoming from your core and what you love doing.
And if you can fit into somebody else's business, explore that first, really.
Yeah, absolutely.
fully agree.
And what I love about that is em one of the things that I often say is that the definingquestion at this stage that tends to separate founders from just folks who can plug into
(07:19):
someone else's system as you described it, is that better way, right?
It's that it really doesn't exist and you can't do it by any other mechanism.
uh
If you were to boil it down in kind of the most mechanical or even mercenary approach, itwould be, should I start a business?
If you can do anything else, do that.
eh If you can do anything else.
(07:40):
um So, because it is, it's hard, it's challenging, it's not the easiest mechanism fordoing, but if your purpose demands it, you'll, I can't say gladly, because it doesn't
always feel all that glad, but you'll make that sacrifice, right?
And you have to be able to manage the stress of it too, because there's not a paycheckanymore.
And that pay is being created by you, the vision is being created by you.
(08:04):
And I think there's a way higher upside for the amount of wealth we can create, but wecan't do it for that reason, because otherwise everything is about trying to get there as
opposed to offering our service.
And it's great, you know, like I'm getting ready to travel right now and, you know, spendthree weeks in Europe.
And I just spent a week in New York and my schedule allows for that.
(08:24):
And when I was in sales before or teaching or education, it wouldn't have allowed forthat.
But if I did it for that, you know, like it just wouldn't work.
And so these secondary gains, which are often what draw people into it, um can't be theprimary.
Otherwise, it's, you know, if you're working for time off, you know.
(08:44):
that.
was talking to my son the other day who's very into wrestling.
ah And this is like got dreams the whole nine yards.
um real wrestling, not like WWF, but like real like collegiate style wrestling.
so he's training year round for it.
He's doing a great job.
uh And I asked him like, why'd you choose it?
(09:06):
know, cause I actually, wrestled for one year and I hated it.
ah And he said, you know, to be honest with you, I chose it because a friend told me thatthe hoodies were really soft.
uh
I chose it for comfort.
I chose it because the hoodies were soft and cozy.
Whatever gets us in though, right?
Whatever opens up that spark.
Awesome.
(09:27):
five out of five.
And yeah, it was a lot of fun.
here's what I wanna get to with that.
And that you kind of laid this out.
Like there are primary objectives and there are secondary objectives.
And how do you know which is which?
Yeah, you know...
I think it feels different inside of us.
You know, the thing that just goes, I got to offer this versus like, that's gonna be asweet vacation.
(09:50):
You know, and I think we've all had those things of like, those perks, like, it's gonnafeel good to be rich.
It's gonna feel good to have money.
And then there's just something that just comes from out of out from the inside of us.
goes, man, when I change somebody's life, when I sit down with them and a light bulb goesoff and they change directions and they see everything differently, like there's nothing
else I want to be doing in that moment.
And I don't care about how much money I'm making.
(10:11):
I don't care about time off.
because everything's complete in that moment.
And if we're not finding that in our business, whatever it is, it's creating, like ifyou're a salesperson and you're like, oh my gosh, I'm lining this person up with something
that's gonna change their world or I'm finding success and I'm finding a way for people tounderstand what it is that I'm offering them.
And it just keeps landing that feeling of really where we're in flow, where everythingdisappears and we kind of forget we exist.
(10:40):
that's gotta be the core of it and everything else is gonna be those secondary pieces.
yeah.
As you're saying that, yeah, as you're saying that, it feels to me like our primaryobjectives tend to be what we can give, right?
What we will gladly give.
And our secondary tends to be what we get.
And I love this idea, and you talk about it a lot in the book.
(11:02):
And so I did want to make sure we get to it in this conversation.
That was a good point.
But you talk a lot about this idea of flow.
And...
For folks who haven't necessarily looked at it, it seems like one of the most woo woothings that we could come at, but it's not.
There's a lot more to this.
So yeah, yeah, yeah.
So what's the science behind flow?
(11:23):
What are we talking about when we're talking about flow and how do you help your clientsto achieve it?
Yeah, so we're really what we're talking about is a state of consciousness and peoplemeditate and a lot of people have found some sort of peaceful place inside in meditation.
And what I've found and again, this was like a spontaneous experience for me where I endedup in this, you know, internal state of consciousness is that it's very easy to get there.
(11:46):
The reason that we don't go there is because most of us are so entrained with everybodyelse's energy fields and everybody else's surroundings, everybody else's thoughts,
everybody else's emotions.
that there's so much emotional noise running into us all the time.
And when it's that loud emotionally, we're not gonna be able to quiet our inner worldbecause it's not our inner world.
It's whatever we're surrounded by.
(12:08):
And so what do we do?
We go, I need a retreat.
I need to go somewhere where nobody else is.
And so I teach people how to basically rework with or rewire their own energetic system,which is a part of us that we all have that, you you walk into a room,
and it's super tense and you start to feel tense.
Or you walk into a room and it's like a party vibe and everybody's happy and you start tofeel the party vibe, you start to feel happy.
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And so there's a part of us that picks that up.
And science has really just dialed that in now that there's information that gets passedthrough our electromagnetic field that all runs in this torus and this toroidal field,
this kind of donut of energy that loops through us.
We overlap and we have experiences with each other's energy.
And it's really undeniable that we've had that.
If you're sitting with somebody who's sad, you can feel it kind of
(12:52):
pulling you in, know, why do you tear up sometimes when somebody else is having a hardtime?
You know, we end up with that inside of our experience.
And so, you know, it's great to be able to feel that and have that true empathy.
But when it's 90 % of what we feel and only 10 % is us, we don't have the ability to gointo flow.
We don't have the ability to really even get in touch with what we truly want becausewe're so busy managing our surroundings.
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And so I teach people how to restructure it so they're feeling themselves 90 % and theexternal world.
and the emotions of everybody else 10%.
And the moment we do that, now we can quiet our inner world.
And once we can quiet our inner world, we have agency over it.
And we can move away from all the distractions, all the micromanaging, all the meddlingwith everything and start to move in a place where we just trust things a lot more because
(13:39):
we're just feeling greater clarity, greater quiet within.
And it's a really hard state to describe because what people love to do, and of course wedo it, is we just go...
I think I know what he's talking about because it's the closest thing we've had onmeditation.
think I've had that or maybe in sports I've had that and it's always surprising to peoplewhen they go into this internal state of consciousness because you just seem to know
(14:04):
what's next.
You just seem to know very intuitively how to navigate and you're not pulled into thewhat's wrong.
And this is similar to what we were talking about, right?
Because, you know, if you're leaving a job because your boss sucked or because you don'thave the freedom or whatever, that's all the what's wrong.
And then we look for what's not that.
We solve the problem really with the opposite problem.
We go, this has no freedom.
(14:26):
I'm going to create freedom.
I'm going to do the clarity.
We see it in life, like in dating.
I'm dating somebody who's really obnoxious.
Like, oh, I'm going to go date somebody who's really quiet.
Oh, they're really boring.
Now I'm going go back to somebody who's really obnoxious.
We're just always solving problems with the opposite problem.
And when we go into this alignment, into this place of flow, it's really next rightaction.
It's like, what's right for me?
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And it has nothing to do with what's making me uncomfortable right now.
Mm.
the moment we play that game, we're bouncing back and forth between opposites, as opposedto really feeling our truth.
And so from that place, we just get clear, and we just start to flow with things.
And it's always surprising to people.
There's um point in your book that I thought was really interesting.
(15:09):
I believe the language you used for it was the gift of rejection, which I thought was veryappropriate for this conversation because um one of the challenges that we have as
entrepreneurs, and you don't really think this is going to happen, but everyone else hasthe power over whether or not your business succeeds, right?
Every customer.
Yeah, yeah.
or break your business tomorrow, it feels that way.
(15:30):
uh And in that real heightened, uh those real heightened stakes, there's the sense oflike, you'll experience as much rejection in the first two years of starting a business as
most people in like two lifetimes.
So how do we turn that around into the gift that uh you think it can be?
(15:51):
Yeah, and I think it's true in all areas of life.
When we're really stabilized in who we are, we look at some people and they're just kindof appealing to everybody.
And we go, that's so great.
Everybody likes them.
But who are they inside that, that they can be somebody that's so benign that everybodyjust likes them?
And when we really get clear on who we are and we hold that in a powerful way, there'sgoing be people that love it and people that really are not interested or even are just
(16:20):
like,
I don't want to be around that.
Like it goes against my own principles or it goes against my own sense of safety, right?
And if people are trying to be safe and they're around somebody who's just like, we'removing forward and we're creating stuff and they're like, I'm out, you know?
And so that gift of rejection, oh it comes from being really clear about who you are, whatyou're creating and being fully committed to it.
(16:45):
Not wishy washy, not trying to appeal to people, but just coming from your own clarity.
And when we do that, it's a bit polarized, right?
But it's successful because it's clear.
And when we try to appeal to everybody, maybe we get a lot less rejection, but we justcan't create because we're just a bit more amorphic.
People can't really be our super fans because they're just like, yeah, they're great.
(17:09):
Yes, I guess they're great.
I don't know that.
I always seem to be like being around them, but there's no conviction.
And from that place of conviction, we lead.
And when we're leading from that place, people
our inner out.
And that's great because it does not waste our time or theirs.
Very good.
David, there's this question that I like to ask all my guests.
(17:29):
I'm interested to see what you have to say about it, but it's this.
What would you say is the biggest secret that you wish wasn't a secret at all?
What's that one thing you wish everybody watching or listening today knew?
Yeah, I mean, it really is that we all have this ability to tap into a place inside ofourselves, that we have this incredible gift to bring that's unique to us.
(17:51):
And it may sound a bit cliche, but I'm talking about literally getting in touch with it.
Not trying to find it, not going, my mom always said I was like this, or my teacher said Iwas like this.
But something that lights up inside of us, that burns so bright that we can't help butbring it to the world.
And when we seek that place, which is usually underneath our worst fears, which is usuallyunderneath the things that we're the most ashamed of.
(18:14):
And we move through that, I always call it the fear veneer or shame veneer, because itfeels like it's solid, but it's not.
And when we push past the shame and push past the fear, we go, my God, there's somethingreally special in here and that's me.
And I'm going to bring that.
And when that spark lights up inside of us, there's no stopping us.
But when we're playing it safe and trying to figure out...
Where do we fit in?
(18:34):
What do they want?
I'll offer what they want.
ah Everything has a certain amount of watered down, no conviction.
And so when we can find that spark inside of us, underneath our fears, underneath ourshame, that's where all their fulfillment is.
And that's really the work I do is teach people that place and help them bring it.
(18:55):
Yeah.
Yeah.
of the work that you do, uh there's obviously the book out, Inside Influence and Flow, aGuide for Business Professionals.
uh Where can we get a copy of the book and where can folks find more out about you and thework that you do?
Yeah, so I mean it is on Amazon, but you can go to my website at DavidWaldus.com and ithas access to, you know, can order the book from there, but you can also see I do small
(19:20):
group programs like five to seven people.
I do a handful of one-to-ones, pretty close to booked up on that, but you know, there'soften an opening coming up here and there.
And then I train coaches in what I do too.
And so, you know, a lot of people that are even just,
want to learn how to coach this because it takes them to a whole nother level in theirpractice.
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And so I would bet that three quarters of the people I've trained to be coaches reallyjust incorporate it into themselves and how they engage with each individual that they
work with in their business.
And others just do it professionally.
But it's one of the things I'm most excited about, about taking the system that I teachand handing it to others to create that exponential impact so that it's getting shared
over and over again.
(20:01):
Fantastic.
Well, David, thank you so much for being on the show.
Just a privilege and honor having you here today.
And for those of you watching and listening, you know your time and attention mean theworld to us.
I hope you got as much out of this conversation as I know I did, and I cannot wait to seeyou next time.
Take care.
Thanks so much, Scott, and thanks for listening.