In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Sam Tichnor, founder of FFUPs, a uniquely branded puff snack company that was focused on flavor innovation over health claims. Sam candidly shares the full arc of his entrepreneurial journey—from conceptualizing and launching the brand during the pandemic, to navigating DTC and retail channels, and the complex challenges that ultimately led to winding down the business.
The conversation covers critical lessons on brand positioning, operational execution, inventory management, and the importance of marketing strategy—especially for solo founders. Sam reflects on the strategic decisions that shaped the brand, where things went wrong, and the insights he now applies in his advisory work at Pale Blue Dot, supporting emerging CPG brands with finance and operations expertise.
This episode offers valuable takeaways for founders, operators, and anyone involved in building and scaling consumer products.
Don't miss this episode. Listen now!
Listen in as they share about:
- Branding and Product Development
- Marketing and Awareness
- Operations and Manufacturing
- Retail and Distribution Strategy
- Financial Management and Capital
- Reflections on Failure and Growth
Episode Links:
Website: https://ffups.com/
LinkedIn: https://www.linkedin.com/in/samueltichnor/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
If you’re ready for the new standard for business banking,
Head to www.rho.co/startupcpgto learn more.
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