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In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Greg Cahn, co-founder of Tamar Date Coffee, a brand bringing innovation to the coffee category through a unique blend of coffee and dates. Greg shares the inspiration behind Tamar, including his personal experience managing acid reflux and the role his family played in the product's development.
The conversation covers Tamar’s clean-label approach, the health benefits of upcycled date seeds, the thoughtful minimalist branding, and the company’s strategic growth through Farmers Markets, Expo West, and retail partnerships.
Gain valuable insights into the intersection of sustainability, product innovation, and brand storytelling in the consumer packaged goods space.
Listen now!
Listen in as they share about:
- Product Overview & Ingredients
- Founding Story & Personal Motivation
- Branding & Design
- Sustainability and Upcycling
- Market Strategy and Expansion
- Marketing Channels & Availability
Episode Links:
Website: https://drinktamar.com/
LinkedIn: https://www.linkedin.com/in/gcahn/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Caitlin's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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