In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.
They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).
Don’t miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!
Listen in as they share about:
- Origin Story & Inspiration of Freezcake
- Product Development & Market Testing
- Growth & Business Strategy
- Retail Expansion
- Self-Manufacturing vs. Co-Manufacturing
- Supply Chain Issues
- Marketing & Social Media Strategy
- Future Goals & Expansion Plans
Episode Links:
Website: https://www.freezcake.com/
LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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