In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.
They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.
If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won’t want to miss this one. Tune in now!
Use code STARTUPCPG at checkout for 15% off any cracker product!
Listen in as they share about:
- Unbothered Foods Overview
- Why Crackers?
- The Sourdough Advantage
- Scaling & Manufacturing Journey
- Retail & Distribution Strategy
- Funding & Bootstrapping
- Solo Founder Life
- Mentorship & Community Support
Episode Links:
Website: https://unbotheredfoods.com/
LinkedIn: https://www.linkedin.com/in/morganjmurdock/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Grace's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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