Are you a startup founder considering a partnership with a big player in your industry? Before you sign that deal, you might want to think twice. In this eye-opening episode we dive deep into the dangers of partnering with or selling to incumbents when you're trying to disrupt an industry.
Chris and Yaniv explore the concept of "killing your customers" not literally, of course, but in the sense of disrupting the very companies you might be tempted to partner with. They break down the "funnel of doom" that many startups fall into when pursuing B2B2C partnerships, and explain why going direct to end users is often the better strategy for truly innovative products.
In this episode, you will:
- Discover the 10 steps of the "funnel of doom" for B2B2C partnerships
- Learn why incumbents often struggle to understand and implement disruptive innovations
- Understand the importance of owning your user relationships and data
- Explore real-world case studies of successful direct-to-consumer disruptors
- Debate the limitations of white-label and B2B business models
- Gain insights on how to avoid common startup pitfalls when choosing a go-to-market strategy
- Recognize the value of iterating quickly and maintaining control over your product
Links mentioned in the EP:
https://www.tsp.show/edu-b2c-vs-b2b2c-driving-direct-disruption-w-matt-holme/
B2B vs B2C comparison Table:
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us on YouTube at https://www.youtube.com/@startup-podcast
- Give us a public shout-out on LinkedIn or anywhere you have a social media following.
Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!