Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?
In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.
In this episode, you will:
- Understand the difference between product-led growth and product-led organizations
- Learn about the five key areas marketing owns in a product-led company
- Discover the crucial role of product marketing as a bridge between product and marketing teams
- Explore how marketing informs initial product decisions and adapts messaging to the product roadmap
- Gain insights on achieving alignment between target market, product, and messaging
- Learn why marketing's voice becomes more important in product development, not less
- Understand how to structure cross-functional teams for optimal collaboration
Related episodes:
https://www.tsp.show/edu-product-marketing-a-love-story/
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Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
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Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
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