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April 28, 2025 51 mins

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?


In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.


In this episode, they explore:

  • Understanding why attention is crucial for turning intention into action.
  • Embracing attention-seeking as a positive pursuit, not something to be avoided.
  • Leveraging the seven triggers of attention at different stages to stand out.
  • Recognizing the growing value of attention and making every second count.
  • Navigating the psychology of attention to overcome barriers and capture interest.
  • Avoiding common mistakes founders make in seeking attention.


More on Ben Parr’s Info- Book and Newsletter

Captivology: The Science of Capturing People’s Attention

https://a.co/d/cNUCm3A 

The AI Analyst: https://www.benparr.com/ 


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Credits

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