Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.
In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.
In this episode, you will:
- Learn why most fundraising announcements fall flat and fail to deliver ROI.
- Understand the difference between vanity PR and strategic communications.
- Discover Jessy's proven framework for building authority and influence.
- Find out why PR campaigns should never be confined to a single channel.
- Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.
- Understand why attribution is so difficult in PR and how to work around it.
- Explore the importance of aligning your PR efforts with clear business objectives.
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Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco
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