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August 18, 2025 44 mins

This new era of AI-driven startups has many founders still believing success is about having the perfect product roadmap. The truth, however, is far more counterintuitive.


In this episode, Yaniv and Chris dive into timeless lessons from Paul Graham’s legendary essay “Startups in 13 Sentences”. Drawing from Graham’s wisdom and their own experiences, they break down why co-founders matter more than ideas, why “launch fast” is the golden rule, and why understanding users is harder (and more important) than chasing growth.


In this episode, you will:

  • Learn why choosing the right co-founder is the most important decision you’ll ever make
  • Understand why launching fast is less about speed and more about learning from real users
  • Discover why evolving your idea matters more than defending a perfect plan
  • See how understanding users drives sustainable growth (and why chasing vanity metrics kills startups)
  • Explore why great customer service that 'doesn’t scale' is actually a secret weapon
  • Unpack the dangers of measuring the wrong things and how to track what truly matters
  • Find out why distractions (even profitable ones) are the silent killers of young startups


For founders serious about building in the AI era, these lessons, though written 16 years ago, are more relevant than ever. Startups succeed not by following conventional wisdom, but by mastering the counterintuitive truths that define Silicon Valley’s greatest companies.


Read Paul Graham's "Startups in 13 Sentences" here: https://paulgraham.com/13sentences.html



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Key links

Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

The Startup Podcast website: https://www.tsp.show/episodes/


Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/


Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/


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