In this episode of the StartupSac Podcast, host Josh David Miller, aka JDM, sits down with Liz Connolly, co-founder of Trifecta, a meal delivery company dedicated to tackling the obesity epidemic by making healthy eating accessible and convenient. Liz shares Trifecta's journey, from launching the company with her brother to securing Series B funding, achieving remarkable growth, and navigating the operational challenges that come with rapid scaling in the fresh food industry.
Liz discusses the strategies that fueled Trifecta's success, including the decision to integrate a fitness app to foster healthy habits and enhance customer experience. She also explores the entrepreneurial transition she's making as she steps back from day-to-day operations at Trifecta and launches her new venture, Katsu, focused on professional development through tailored growth plans. Tune in to hear Liz's insights on finding product-market fit, the timing of growth investments, and her dedication to empowering others through learning.
For more insights into entrepreneurship in Sacramento, be sure to visit StartupSac.com.
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