Unlocking Government Fraud Detection and Privacy with Jon Coss, Founder of Plum Identity

In this episode of the StartupSac Podcast, host Josh David Miller, aka JDM, chats with serial GovTech entrepreneur Jon Coss, founder of Plum Identity. With over 20 years of experience in anti-fraud solutions, Jon dives deep into how his latest startup is transforming the way governments tackle fraud while protecting citizens' privacy.

Plum Identity uses advanced behavioral analytics and innovative data hashing techniques to detect fraud in real-time without collecting personal identifiable information (PII), helping programs like unemployment insurance and Medicaid prevent abuse while ensuring legitimate users get the services they need. Jon explains how fraudsters evolved during the pandemic, creating billions in losses for government programs, and how Plum's "Plum Print" system provides actionable risk scores to tackle emerging threats.

Jon is also the author of "A 10 Year Overnight Success: The Inspiring Story of a Company You've Never Heard Of", which shares his journey in building Pondera Solutions and offers valuable lessons for entrepreneurs. 

Key Takeaways:

• How Plum Identity balances fraud detection and privacy protection using behavioral data.
• Jon's personal mission to help government fight fraud while safeguarding citizen privacy.
• The unique market validation and go-to-market strategy Plum Identity employs to sell into state and federal governments.
• Jon's advice for entrepreneurs, including the value of building a product with scalability and the importance of surrounding yourself with smart people.

Connect with Jon Coss:  

• LinkedIn: Jon Coss  
• Plum Identity Website
• Get Jon’s Book

For more information and insights into entrepreneurship in Sacramento, be sure to visit StartupSac.com.

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