From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy

In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.

We talk about:

* How Ethan built a 200M+ view content engine on Twitter/X

* The myth of "hacking the algorithm" and why distribution beats content

* Turning inbound traction into a real business (and real revenue)

* Why small teams are more dangerous than big orgs

* How to sell services without spamming

* What most AI founders miss about marketing

* The future of work, automation, and how AI could humble America

* Why the best-performing content often looks like you're not trying to sell

Whether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game.

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