May 7, 2025 • 17 mins
The State of global agile marketing in Australia. Interview with Lucia Sheridan (Arandia). Lucia has worked in the UK, US and Australia. John Cass, the podcast's host asks Lucia her perspective on the state of agile marketing in Australia.
One of our favorite tips from the interview with Lucia is her insight into the experience of agile marketing, that agile marketing helps make changes iteratively. While many marketers fear to be transparent, agile
marketers overcome that concern through the process of updates and reporting.
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