Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.
You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases on the table with incomplete ad account structure.
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📄 CHAPTERS
0:00 - Paid Search Campaign Structure: Stop Leaving Cases On The Table
1:54 - Brand Protection Campaigns: Why $3 Clicks Beat $55 Clicks
6:04 - Competitor Keyword Bidding: Steal Traffic With Comparison Pages
9:43 - Non-Brand Keyword Targeting: Where The Majority Of Your Budget Goes
13:08 - Law Firm PPC Strategy: No Silver Bullet, You Need All Four
14:54 - Dynamic Search Ads Strategy: Let Google Find Keywords For You
17:30 - Paid Media Budget Allocation: When To Scale vs When To Pivot
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