Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak.
Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted spend and optimizes for revenue, not just clicks.
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📄 CHAPTERS
0:00 - Law Firm Lead Tracking: Stop Burning Money on Ads
2:07 - From Napkins to CRM: How Most Firms Track Leads Wrong
4:42 - Building Structured Data Reporting for Law Firm Marketing
11:32 - CRM Integration with Google Ads Offline Conversions
17:15 - Why Unstructured Data Kills Marketing Attribution Tracking
26:15 - Call Tracking Systems Every Law Firm Needs
29:17 - Capture ALL Lead Data for Paid Media Optimization
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