Today The Storied Future Podcast welcomes Kyle Arteaga, cofounder and CEO of the Bulleit Group, an award-winning high-tech PR agency.
From an early age, Kyle believed that the science fiction of movies and television could become reality—had to become reality.
At the core of Kyle and his team’s mission is a recognition of the ways technology has shaped the present, and a determination to tell the stories of the companies that will drive the future.
In this episode, Kyle and Chris discuss how companies that are inventing the future can thrive in the midst of uncertainty and use narrative to change what happens next. They cover:
- The influence TV shows like The Jetsons and Knight Rider had on young Kyle’s vision of what was possible
- How comms can evolve to address the acceleration of invention, the proliferation of communication channels, and the complex desires and demands of customers, employees, and policy makers
- How startups and enterprise tech companies can effectively tell their stories in a way that brings their vision of the future to life
- Why having a strong narrative in times of uncertainty is critical to the future of your company
- How to build an authentic narrative, and the importance of bringing your audience along on the journey
And much more!
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