The Story Lab

The Story Lab

The go-to podcast for business owners and marketers who want to harness the power of storytelling to stand out, connect, and grow their brands using the power of stories.

Episodes

July 14, 2025 10 mins

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Stories have immense power to shape beliefs, inspire action, and create empathy in ways that facts alone cannot accomplish. Your personal narrative has the potential to create meaningful change, preserve cultural identity, and disrupt the status quo when shared authentically.

• Stories shape our beliefs and help us make sense of the world through narrative
• Research shows stories increase oxytocin in our...

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Struggling with how much of your personal story to share in your business? You're not alone. This candid episode of The Story Lab tackles the challenging question that many entrepreneurs face: which parts of your founder story should you share, and which should remain private?

I walk you through my three-color framework that transforms the way you approach storytelling in business. You'll discover h...

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How does a traumatic experience transform into a catalyst for national change? That's the powerful journey I share in this inaugural episode of The Story Lab.

After surviving a brutal hate crime in Boston where an attacker stomped on my head shouting "die, faggot, die," I faced a second blow when the perpetrator received only anger management as punishment. Walking out of that courthouse devast...

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Make Your Story The ONE They Remember

You’ve got a story and it deserves more than gathering dust in your drafts.

Welcome to The Story Lab: the podcast for coaches, creators, and business owners who are ready to stop overthinking and start telling the stories that actually move people.

Inside, we’re breaking down:

  •  How to share your journey without sounding like everyone else
  • The art (and science) of stories that sell
  • W...
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