The Story Power Marketing Show

Sean Mabry helps entrepreneurs write the books that make them heroes in the eyes of their followers. He does this by combining a lifelong commitment to storytelling with more than a decade of working as a copywriter, copy coach, email marketer, and ghostwriter. 

He and Tom discuss aligning an author’s story with the reader’s journey, meeting prospects where they are, and building belief by sharing the “me...

Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps startups raise capital through equity crowdfunding campaigns. Over the past decade, Jason and his team have worked with more than 500 companies and helped generate nine figures in investment through strategic digital marketing. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth leaders about building companies that a...

Ian is CEO of authenticWEB, ranked as one of the top SEO companies. Before getting into internet marketing he worked in the restaurant industry, in sales, as a trader and in commercial real estate in New York City before becoming an expert in online video. He uses his business background and to better understand the channels for a client's story to tell it in different ways.

Ian explains how buyer behavior has shifted from researchi...

Justin Inman is the Founder and CEO of Emberos, the first operating system built to orchestrate paid, owned, and earned signals for AI visibility. He works at the intersection of brand strategy, AI systems, and predictive analytics, helping companies understand and influence how they appear inside generative AI platforms.

Justin explains that consumers increasingly ask tools like ChatGPT, Claude, Perplexity, and Google’s AI Ov...

Jerry Levinson is an entrepreneur, business growth strategist, and founder of Profit Now. After spending 20 years building Blind Devotion, a window covering company in Chandler, Arizona, Jerry learned firsthand that expertise alone doesn’t guarantee business success. Following the 2009 financial crisis and the loss of his business, he committed himself to mastering marketing, sales, and business operations. Within three years...

Aaron Hale is a US Army EOD veteran, real estate investor, business owner, podcaster, and ultra-endurance athlete. After a tragic injury on deployment overseas took his eyesight and hearing, Aaron hit rock bottom. Instead of staying there, Aaron resolved to not allow his circumstances to dictate the rest of his life. Since the injury, Aaron has become a husband, a father, a real estate investor, a successful entrepreneur, a speaker...

Ryan Ferrier is the CEO of Lob, the direct mail automation platform that brings the power of digital to direct mail. He leads the company’s mission to automate every step of direct mail campaigns from creation to delivery. Lob’s platform enables personalization and real-time measurement for over 12,000 businesses, including L'Occitane, Ro and Simplisafe. 

In this episode, he and Tom discuss why direct mail is still ...

Nikki Barua is a serial entrepreneur, keynote speaker, bestselling author, and globally recognized expert on transformation. She is the CEO & Co-Founder of FlipWork, the workforce transformation system that turns AI into ROI by reinventing how people work. A lifelong learner, Nikki holds three master’s degrees, is fluent in five languages, and brings relentless curiosity to every endeavor. She believes we are all limitles...

Erika Andresen, JD, CBCP, MPA, is a recognized expert and consultant in Business Continuity. She has nearly two decades of experience as a lawyer in both the corporate finance world and the military. Erika became a subject matter expert in national security and disaster preparedness and response while advising different commands including during high-risk situations while deployed in Afghanistan and in response ...

Peet Van Niekerk is the CEO of Designer Needed, a firm empowering entrepreneurs and small businesses worldwide with affordable, cohesive branding that makes them feel proud and confident in every aspect of their brand.

In this week's episode, Peet explains that inconsistent logos, colors, fonts, messaging, and user experiences across touchpoints (website, social, print, networking profiles) create mixed messages, ...

Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994. With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven brands that can compete with larger and...

Ray Jang is the Founder & CEO of Atria, the world’s first AI Creative Strategist platform. He’s leading a new wave in marketing innovation, using AI to help brands create smarter, more effective campaigns without losing the human touch. Known as “the ads guy who hates ads,” Ray challenges how marketers think about testing, scaling, and storytelling in an age of AI-generated content overload. His insights...

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C-Suite and the podcast ALPHAWHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she has trained and coached execu...

Jim Goetz is a dedicated expert in human performance optimization, holding certifications as a chiropractor, physiotherapist, and strength and conditioning specialist through the NSCA, alongside numerous other credentials in the field. With a robust background in strength and conditioning, Jim has coached an impressive range of athletes, including high school wrestling champions, NCAA Division I football players, NFL and MLB profes...

Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories.

Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.

In this epi...

Skip Wilson is an advertising luminary and the founder of DRAFT Media Partners, but his journey truly began as a storyteller at age 16. Starting his career as a copywriter, Skip learned early on that the most effective marketing isn't about "pitching and prodding"—it’s about human connection.

Skip champions a "Draft Mentality," empowering leaders to stop guessing and start building predictable, science-backed marketing r...

Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press, a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing.

His most recent solo book, The Power of the Published, explores how rapidly authoring and launching a book can transform a business — and a life. Over th...

Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques and possesses...

Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr.Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences.

Robert shares his journey fr...