Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.
She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven't focused on branding. Jesse also explains personal branding, especially for founders.
DISCUSSED IN THIS EPISODE
~01:03 Meet Jessie Fernandez: Marketing Strategist Extraordinaire
~01:53 Defining a Bold Brand
~04:32 Evaluating and Rebranding Your Business
~10:09 Real-Life Branding Success Stories
~17:43 The Importance of Personal Branding
~19:44 How to Work with Jessie Fernandez
~22:26 Conclusion and Final Thoughts
FULL EPISODE VIDEO
https://vimeo.com/1123120440
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