How to Build a Marketing Strategy That Works (with Dr. Raewyn Sleeman)

Dr Raewyn Sleeman is a renowned Canadian business strategist, entrepreneur, and motivational speaker with over 20 years of experience in the world of small business development and growth. She holds a doctorate in Business Administration, with a focus on small business marketing strategies. Having built multiple businesses herself, Dr Sleeman knows first-hand the obstacles entrepreneurs encounter and the strategies required to overcome them. er startup, Stratagease, has developed the Marketing Strategy App, a new tool designed to help micro business owners create and execute effective marketing plans.

Dr. Sleeman emphasizes the importance of distinguishing between strategies and tactics, and shares insights from her extensive research.

DISCUSSED IN THIS EPISODE

~01:03 Meet Dr. Raewyn Sleeman: Business Strategist and Entrepreneur

~02:26 Understanding Micro Businesses

~03:08 Challenges Faced by Micro Businesses

~07:32 The Importance of Strategy Over Tactics

~16:39 Leveraging AI in Marketing Strategies

~21:21 How to Work with Dr. Raewyn Sleeman

~26:20 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1121107114

CONNECT WITH RAEWYN

Website: https://www.stratagease.com/

LinkedIn: https://www.linkedin.com/in/drraewynsleeman/