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August 6, 2025 26 mins

Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.

He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.

Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it.


DISCUSSED IN THIS EPISODE

~00:57 Meet Today's Guest: Cory Quinn

~02:04 Understanding Founder-Led Sales

~03:52 The Importance of Systemizing Sales

~04:23 Challenges of Founder-Led Sales

~10:04 Benefits of Specializing in a Vertical Market

~16:36 Corey's Book: Anyone, Not Everyone

~23:26 Final Thoughts and Farewell


FULL EPISODE VIDEO

https://vimeo.com/1107664012


CONNECT WITH COREY

Book: https://www.AnyoneNotEveryone.com

Social Media:

LinkedIn: https://www.linkedin.com/in/coreyquinn/

Facebook Page: https://www.facebook.com/coreyquinn

Instagram: https://www.instagram.com/coachcoreyquinn/

Youtube: https://www.youtube.com/@coreyquinninc

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